How Lowering Your Bounce Rate Can Help You Increase Your Rankings

One of the most overlooked ranking factors in Google is your bounce rate.

That’s because bounce rate doesnt have a direct impact on SEO.


It does have a huge impact on lots of metrics that DO have a direct impact on your rankings.

In fact you are losing out on traffic every single day that you are ignoring your bounce rate.

I will explain more about that later, but first let me tell you…

What You Will Learn

  • Why bounce rate is important for SEO
  • What bounce rate really is (it’s not exit rate)
  • How to increase traffic by lowering your bounce rate
  • 8 ways lower your bounce rate right now

What Is Bounce Rate?

Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website.

For example, if one of your pages has a bounce rate of 75%, it means that 75% of the people who come to that page leave after only viewing the page on which they entered.

It doesn’t matter if they spend 20 seconds or 20 minutes; if they leave without visiting any other page on your site, it’s considered a bounced visit.

If your site only has a limited amount of pages and few internal links, your bounce rate will naturally be high.

Think about it.

Where can people go?

On the other hand, if your page has more than a dozen pages, and particularly if they have good content, good design, and good internal linking—you will have a lower bounce rate.

To find your bounce rate, go to your Google Analytics account and on the left sidebar, click on Audience > Overview:

bounce rate google analytics

There — you will see your average bounce rate.

bounce rate

Note: This blogs bounce rate is 75.87%

This bounce rate isn’t representative of your real bounce rate because it includes the behavior of the new users and the returning ones.

That’s why you need to segment it by audience to get a true look at things.

In the left sidebar, click on Behavior > Site Content > All Pages.

google analytics site content

Then, in the top bar, click on the “+Add Segment” button.

segment google analytics

In the list of available segments, scroll down until you find the “New Users” segment and click on the “Apply” button.

new users segment

The “New User” segment will only show you the bounce rate of the people who have never visited your site before.

In the All Pages report that you accessed before, you will be able to see how the bounce rate of your new visitors compares to the returning ones.

bounce rate google analytics

Bounce Rate Isn’t The Same As Exit Rate

Some people confuse bounce rate with exit rate. They may seem similar, but the truth is that they are different metrics.

Exit rate is the percentage of visits who actively click away to a different site from a specific page, whereas bounce rate is the percentage of visits that were the only one of the session.

In other words, the exit rate represents the visitors who exited on a specific page, after possibly having visited other pages on your site.

Bounce rate, on the other hand, records when a user exits directly from the page they entered.

Therefore, all bounces are exits, but not all exits are bounces.

How Bounce Rate Affects Your Rankings

Bounce rate has never been considered an important metric SEO-wise.

Sure it was nice to improve the user experience and there are many reasons to do that, but it had no impact on the way a site ranked in the search engines.

But all of that has changed.

One way bounce rate can negatively impact your rankings is when a user visits your site, clicks back to the search results, and clicks on a competitor’s result.

That’s called pogo sticking and is essentially a Bounce.

When that happens, the user is saying your site isn’t as good as your competitor’s one – and Google is tracking that!

A high bounce rate means you also likely have a high pogo sticking rate and that is casting negative votes against your rankings every day.

Not only that but a high bounce rate is often a symptom of weakness in other SEO factors-

  1. Low engagement
  2. Slow speed
  3. Bad mobile optimization
  4. Bad keyword matching
  5. Bad design
  6. Bad internal linking
  7. Bad content

If you improve each of these aspects of your site, you will make your website more relevant and therefore, better suited to rank while taking care of the pogo sticking issue at the same time.

So let me show you just how easy it is to lower your bounce rate right now-

How To Lower Your Bounce Rate (And Increase Your Rankings)

If your site has many different pages, like blog posts, landing pages and an about us page — you can expect a wide range of bounce rates.

That’s why you need to take a look at the bounce rate of each individual page to see which one has the highest bounce rate right now.

You should focus on fixing the pages with the highest bounce rate and most traffic before anything else.

Here’s how you do it.

Step #1 – Finding The Pages With The Highest Bounce Rate

First off, go to Google Analytics, and click on Behavior > Site Content > All Pages.

high bounce rate

Here you will see the pages on your website that have received the most pageviews and their bounce rates.

Sort the bounce rate by clicking on that column to see pages with the highest to lowest bounce rate at the top-

bounce rate report

One problem with this report is that you will get pages with little to no traffic.

You want to ignore those pages with next to no traffic and focus on the ones that have at least a certain amount of traffic.

To filter those low-traffic pages, click on “Advanced.”

advanced button

In the menu, click on the “Page” dimension, and scroll down to the “Site Usage” section.

Then click on the “Pageviews” filter.

Make sure the filter says “Greater than” and then define the minimum amount of pageviews you want to filter this report with.

filter google analytics

Click on “Apply” and you will get a list of all the pages with the highest bounce rate AND more than 100 pageviews-

filter report google analytics

This report helps you see what pages you need to focus your efforts on.

Step #2 – Find The Parts That People Don’t Like Or Understand

You may think your website is simple to understand, but your readers may disagree.

Instead of guessing what people do on your site, you can use heatmaps to find the specific user behaviors that show you the parts people look at, scroll to, and click-through.

With the information from heatmaps, you can determine the best layout & content placement for your site.

For example, the following heatmap shows how the visitors of this site behave-

heatmap analytics

With this heatmap, we can see the visitors scrolled in the article’s title, in the badges at the top, and in the menu bar, particularly the “Post Categories” section.

Some others seem to click on the bottom right, probably to click on the scroll bar.

With the information from this heatmap analysis, I could optimize my site by testing-

  • A larger top menu bar
  • Adding/removing calls to action on the menu bar
  • Adding a link to the award images (or placing a call to action near them)
  • Remove the about me box in the sidebar and replace it with a call to action (takes lots of space, gets zero attention)

You can use a heatmap to find things like:

  • The sections that people most look and most ignore, so you can make things more/less prominent
  • The buttons people see but ignore
  • Which page elements attract peoples attention

You should use the data from the heatmaps to carry out A/B tests and improve your pages.

A tool I recommend is Inspectlet, which not only gives you access to heatmaps, but also to session recordings, and form analytics, among other things.

Here is a handy coupon for you.

Step #3 – Make Your Pages Match Your Desired Keyword Or Message

The best way of lowering your bounce rate is by improving the engagement on your pages.

One reason why your pages have low engagement may be due to the fact your visitors don’t get what they want—or expect to get—based on the information shown in the Google results.

For example, if you’re running an ad on Google Adwords that leads to a page with high bounce rate (and low conversion rate as well), it may be that the ad promises something that the visitors don’t get.

The same applies to someone who reaches your site through an organic search result, email or social media.

It’s important that your content matches the intent of the keyword.

In the example below, you can see the results for the keyword how do you start a blog post”

start a blog

But none of the ads have anything to do with my search.

They are all about starting a blog, not writing a blog post.

I clicked on the third result, and here’s the landing page they offer:

weebly blog post

Weebly is one of the largest website builders, yet in this case, their ad is completely irrelevant to what I was looking for, which is blog post writing tips.

How do you think this affects their bounce rate?

Make sure your title tags and meta descriptions paint an honest picture of what your pages are about. As the saying goes, underpromise and overdeliver.

Step #4 – Improve Internal Linking

I have already shown you how implementing the right internal linking strategy will improve rankings.

But besides the direct SEO benefits, internal linking allows people to visit more pages on your site, thus lowering your bounce rate.

The goal of your internal links should be to invite people to look further on your site.

Your internal links can be contextual (i.e., those that show up in a sentence), or separated from your content, like the ones shown at the bottom of this article.

For example, here’s one contextual link taken from the internal linking article:

internal linking

And here’s an example of three non-contextual internal links:

non contextual internal links

If you have a blog or a niche site, you can add “Related articles” at the end of your content like I do on the blog using this plugin.

When linking contextually, think about other pages that people could be interested in.

If you have an e-commerce store, think about adding a “Related products” at the end of your product pages. Actually if you have an ecommerce store you should implement my 7 day ecommerce SEO strategy.

Look at how Asos uses three different types of related product recommendations-

  1. One for shopping the whole look (which adds more relevance to the recommendations)
  2. One that’s based on your preferences
  3. One based on recently viewed products

asos internal links

If your design includes a sidebar, like the case of The Next Web, then include links that everyone should read.

the next web sidebar links

For example, if you have one article you know that has high engagement or a high conversion rate, make sure to add it.

I do this with the Super Post plugin on the blog but you’ll notice my blog posts don’t have a sidebar – just my home page, archive pages and static pages do.

Step #5 – Optimize Your Site For Mobile

As I showed you in my recent post about Googles new SEO starter guide, mobile organic traffic has accounted for 50.3% of all web traffic generated worldwide.

If someone visits your site from a phone and it’s not mobile optimized, they will have a horrible experience which will lead to a bounce or negative pogo stick signal.

Most WordPress themes (including my Authority theme) are responsive and mobile-friendly.

But I highly suggest you browse your site on both a smartphone and a tablet to see how it looks.

A recent study by ConversionXL showed that when Bullymax optimized their site for mobile, they got a purchase conversion rate uplift of 24.5%-
conversion study

What’s more, They also saw an increase in their search engine traffic after making their site mobile-friendly-


So pull out your phone or tablet and check your mobile experience right now.

You will be surprised at what gets through the cracks!

Step #6 – Make Your Content Easy To Read

One of the biggest contributors to a high bounce rate is badly written content.

But what is badly written content?

It’s not really got anything to do with grammar or spelling mistakes but it’s more about how that content engages people.

Does the content match the intent of the keyword? And if it does – does the content engage people enough for them to click through to other parts of your site?

For that to happen you need to make sure your content is easy to read and draws people in.

If you have read my content for some time, you know that all my paragraphs are short, easy to read, and clearly written.

matthew woodward content

You can do that by doing things like-

  • Adding sub headings
  • Adding images
  • Making text bold/italic/underlined
  • Adding bullet pointed lists (like this one)
  • Breaking your content down into smaller pieces

And contrary to popular SEO advice:

Once I finish writing an article, during the editing process I try to reduce the word count as much as possible while adding value at the same time.

You can find an analysis of your writing by checking the results Yoast SEO gives you at bottom of your posts.

yoast article content check

You don’t need to achieve the perfect score here (I never do) but you wants to try and get a green light on the majority of points.

While the plugin says there are two problems in my article, what matters isn’t to get a perfect score, but to get the majority of the points in green.

You could also take advantage of some of these SEO copywriting techniques to help keep people hooked!

Just take a look at how Steve Kamb of NerdFitness writes the intro in this article:

nerdfitness content

It’s emotional, it’s appealing, and it creates suspense on how to achieve the same results as the subject of the article.

There are more techniques you can use in your intros, including the Agree-Promise-Preview (APP) Model and The Bridge Model.

Whatever technique you use, having a catchy intro is a great way of sucking people into your site.

Step #7 – Make Your Site Faster

If your site is slow, people will bounce. Fact.

Not only that but it’s costing you more money than you realise.

Decreasing my site’s load speed time by 3.156 seconds allowed me to earn $30,587 in just 6 hours.

To increase your page speed, run your website through GTMetrix.

gt metrix speed analysis

GTMetrix will give you a breakdown of your page, its loading time, and the problems it encountered loading it.

gtmetrix analysis

The best part is that if you click on each problem, you will get a specific analysis of the files it had problems loading.

gt metrix results

If you need help improving your site speed, first you should also use a plugin like W3 Total Cache, which allows you to optimise your site’s page speed in a few minutes without spending a penny.

You can turbo charge that even further by using a Content Delivery Network like MaxCDN.

And if you are really serious about increasing your site speed (you should be) then use a good host like WPXhosting or Kinsta (who host this blog), which will have a huge impact on your site speed.

Step #8 – Add Clear Call To Actions

You can have a beautifully-designed page, but if it doesn’t have a clear call-to-action (CTA) you will be doing damage to your bounce rate.

Every page on your site should have a specific goal in mind, for example-

  • A homepage that leads to a sign up trial, a lead magnet download, or a piece of content
  • A blog post that provides a lead magnet or content upgrade
  • An about us page that leads to a page where you show case studies from other clients

I visited the homepage of my favorite backlink checker on the planet, Ahrefs

effective cta

Not only is the title and description fantastic but the CTA is above-the-fold, it contrasts with the rest of the page and offers a clear benefit at a low price.

Obviously people are going to click through at a high rate because its both highly relevant and the most obvious thing to do on the page.


Make sure all your pages and posts have at least one CTA, even if you find it hard to find one that’s relevant – adding something is better than nothing.

It’s easy to imagine that a product page has a “Add to bag” button, like the case of Asos.

asos cta

Your “About us” page should lead to a contact form for your services, a popular and profitable piece of content or a category page with your most widely shopped products.

Your blog posts should lead to your content upgrades or lead magnets backed up with an email marketing strategy

All of these things will not only lower your bounce rate, but increase your conversions and profits as well.

Wrapping It Up

So now you know how to lower your bounce rate, what are you waiting for?

Because you are literally losing traffic and profits every single day that you are not optimising your bounce rate.

Here are 4 quick ways you can get started today:

  1. Use Google Analytics to find which pages have the highest bounce rate that alsorecieve a large % of your sites traffic – focus on these pages first.
  2. Install Inspectlet to begin analyzing how your visitors interact with those pages. Based on the heatmap analysis, improve your site to make it easier to use.
  3. Run your site on GTMetrix and check for any problems that slow down your site. Install W3 Total Cache and use MaxCDN. You might want to change to a faster host like WPXhosting or Kinsta (who host this blog).
  4. Run your site through the Google Mobile-Friendly Test and fix any problems the tool finds. If you see your site isn’t responsive at all, it’s easier to change to a Worpdress theme that is.

Once you have taken care of those foundation problems you can focus on adding call to actions, making your content easier to read and improving internal linking.

But until then don’t forget:

Every day you are ignoring your bounce rate, you are losing traffic.

Which change has had the biggest impact on bounce rate for you?

171 Responses

  1. Bhupati Barman

    More helpful article I got a clear idea about bounce rate, engagement, speed, mobile optimization, keyword, design, internal linking, content
    and more. A lot of thanking for sharing best info. I will keep in for more info.

    • Matthew Woodward
      June 16th, 2018 at 11:54 am

      Hey, glad to see you picked up some useful information, it’s now up to you what you do with it

  2. Elisha Franklin

    Hi Mathew,
    Really great post. After reading your content I am going to implement some things on my sites. Past 2 months my sites bounce rate is going high and i do not understand how to control it.
    But after reading your content I just feel relax and hoping that I will control bounce rate.


    • Matthew Woodward
      June 16th, 2018 at 11:52 am

      Hey Elisha, glad to hear it! Every day you are ignoring your bounce rate, you are losing traffic so start implementing my advice and your bounce rate will lower in no time :)

  3. Thelma

    It’s funny that I never bothered to really check most of these little SEO factors for my site. In fact, up until now, I pretty much thought my site was fast enough until I ran it through that GTMetrix. Thank you Mathew for this enlightening post. Your thorough analysis will really help me in reatining more users to my site. Let me get to work right away.

    • Matthew Woodward
      June 16th, 2018 at 11:48 am

      Hey Thelma, I am pleased this article has shed some light on the value of lowering your bounce rate. Yeah site speed is mega important!

  4. Sneha Choudary

    This can be a very Informative and useful post, Every Digital Marker has a problem how to solve the bounce rate. but when you read this article you can solve Google analytics Issues,

    Thank you for sharing this Information,
    ~Sneha Choudary

    • Matthew Woodward
      June 16th, 2018 at 11:58 am

      Thanks Sneha, no problem. I hope it proves useful for you

  5. Shafi Khan

    Hi Matthew,

    Bounce rate is definitely one of the most underrated SEO metrics and I couldn’t agree more with your article.

    A lower bounce rate shows better engagement and in my opinion, Google loves that.

    One trick which has worked for me is to use longer infographics or visuals in between articles. They instantly grab reader’s attention and make them stick more.

    Thanks for this amazing guide.

    • Matthew Woodward
      June 16th, 2018 at 11:43 am

      Hey Shafi, fully agree and thanks very much. Great tip!

  6. PccWebWorld

    Totally informative. I am facing the issue of bounce rate it is so high. I think it can help me.

    Thanks for sharing a great information

    • Matthew Woodward
      June 16th, 2018 at 11:41 am

      No problem, hopefully now you can work on lowering your bounce rate

  7. Aayush verma

    Excellent guide Matthew. I too have a quite long guide on how to reduce bounce rate, Check that out and let me know how it is.

    • Matthew Woodward
      June 16th, 2018 at 11:40 am

      Thanks Aayush, I’ll take a look

  8. Jalil Mehar

    Well, one must think about to decrease the bounce rate of a website when the business is all about turning visitors into leads or customers.

    By the way, this piece of writing about bounce-rate and its importance was amazing, Thank you, Matthew, for sharing.

    • Matthew Woodward
      June 16th, 2018 at 11:39 am

      Hey Jalil, no worries. Yes you are right and you are losing traffic and profits every single day if you don’t tackle your bounce rate.

  9. Ivan

    Bounce rate is really important for site traffic. It is not enough to have a ton of pageviews. If they are hardly staying on the site, then that’s not good.

    • Matthew Woodward
      June 16th, 2018 at 10:59 am

      Agreed. Pogo sticking will have a negative impact on your rankings

  10. BizEpic

    The content plays a vital role in lowering bounce rate. If it is interesting, then the readers has a greater chance of staying.

    • Matthew Woodward
      June 15th, 2018 at 5:43 pm

      Yes having content that is easy to read is one of the steps to lower your bounce rate

  11. Moushumi

    It’s outstanding! I have read each word of this blog and got an clear idea for on bounce rare. Hope it will help me to lower my website bounce rate.

    • Matthew Woodward
      June 15th, 2018 at 5:32 pm

      Hey, thanks very much. Just follow the steps above and your bounce rate will drop

  12. smileysnapsln


    really good and inspiring articel.i have to done good authority backlink method.my page and domain authority level are increased.but my bounce rate cannot to come for average level.please tell some kind of tips.

    • Matthew Woodward
      June 16th, 2018 at 10:35 am

      Have you followed all the advice in this post?

  13. Datadot Labs

    Very Nice Blog…..

    • Matthew Woodward
      June 16th, 2018 at 10:32 am

      Thanks for your visit, I hope you found the post helpful

  14. Hammad

    i learnt so many new things from this post :) Good job Matthew :)

    • Matthew Woodward
      June 21st, 2018 at 11:58 am

      Awesome news! Thank you very much :)

  15. DSS Software Solutions

    Very Nice Blog…..

    • Matthew Woodward
      June 21st, 2018 at 11:54 am

      Thanks very much

  16. sankha sengupta

    I am very much pleased to read this post

    • Matthew Woodward
      June 22nd, 2018 at 12:35 pm

      Thanks, I hope it helps you out

  17. sankha sengupta

    I am very much pleased to read this article

    • Matthew Woodward
      June 25th, 2018 at 1:09 pm


  18. sankha sengupta

    very nice artilce

    • Matthew Woodward
      June 25th, 2018 at 1:10 pm

      thanks very much

  19. Dayo

    Great Article

    • Matthew Woodward
      June 26th, 2018 at 12:41 pm

      Thanks very much, I hope you find it useful

  20. Yaniv

    Thank you for great content, I will use your tips :)

    • Matthew Woodward
      June 26th, 2018 at 12:40 pm

      Great news, keep me updated with your progress!

  21. Anne

    Useful content, got some really amazing tips from here. Needo also share some good articles https://needo.com/blog

    • Matthew Woodward
      June 26th, 2018 at 12:37 pm

      Hey Anne, thanks very much and cheers for the recommendations

  22. Al Gomez

    Hi Matthew. I really love the quality of your content. I appreciate your effort in publishing this type of articles because it is really helpful for all of us. If you aren’t busy, you can check out https://dlinkers.com/seo-expert/. It has a lot of cool content regarding SEO and other marketing strategies.

    • Matthew Woodward
      June 28th, 2018 at 1:14 pm

      Hey Al, thanks very much! I’ll take a look

  23. VS Chaitanya

    I am happy to have learned the importance of bounce rate and even the 8 ways to lower my bounce rate just by reading your article. I am grateful that you shared this tips on checking the bounce rate since I frequently check my website statistics and never thought about the bounce rate. I will definitely use this article for reference until I have finally achieved having a lower bounce rate.

    • Matthew Woodward
      June 28th, 2018 at 1:13 pm

      No problem, most people don’t consider the bounce rate important. Just implement the tips and you should see a difference :)

  24. Anne

    Superb post! Thats a great read.! I too got a blog https://needo.com/blog

    • Matthew Woodward
      June 29th, 2018 at 12:04 pm

      Thanks Anne, well you can use what you have learnt on your blog :)

  25. novaland

    nice post

    • Matthew Woodward
      July 2nd, 2018 at 11:17 am

      Thanks very much

  26. Novaland

    Nice post, thanks for sharing, it very helpful

    • Matthew Woodward
      July 2nd, 2018 at 10:55 am

      No worries, your welcome!

  27. Lucky

    Really good article, didn’t knew it before that such practice, thanks for sharing.

    • Matthew Woodward
      July 5th, 2018 at 6:28 pm

      Glad you have learnt something new

  28. vaasugi

    Thanks for the informative article. This is one of the best resources I have found in quite some time.Nicely written and great info. I really cannot thank you enough for sharing.

    • Matthew Woodward
      July 5th, 2018 at 6:22 pm

      Wow, thanks very much. I’m pleased you like my writing style. Hope to see you again soon

  29. Tammy Rose

    Amazing This kind of a great Blog. I presumed it turned out extremely helpful. full continue sharing more! Love yours blog. Quantity of Thanks.

    • Matthew Woodward
      July 5th, 2018 at 6:18 pm

      Thanks, I hope it proves helpful

  30. Amar Vijay


    The way you have written and presented this article is very captivating. I really enjoyed reading this. Thank you for sharing this article with us.

    • Matthew Woodward
      July 9th, 2018 at 4:06 pm

      No problem, I’m glad you thought so :)

  31. Masteri for rent

    thank you very much ! This article has helped me a lot

    • Matthew Woodward
      July 10th, 2018 at 12:01 pm

      No worries, pleased to help.

  32. Tutor Of Tech

    This is the most important article ever. The most important part is “How To Lower Your Bounce Rate”. I read this 8 point carefully and now I want to say, This is really good. Thanks, writer.

    • Matthew Woodward
      July 13th, 2018 at 11:07 am

      You’re welcome.

  33. Abhay Kumar

    Great Post
    thanks for sharing with us

    • Matthew Woodward
      July 13th, 2018 at 11:01 am

      No problem, thanks :)

  34. Jacob James

    Hey Matthew , thanks for the info ! shared your info with my team.
    Checkout my site https://www.10seos.com/gb/best-seo-companies-in-bristol-uk

    • Matthew Woodward
      July 13th, 2018 at 10:42 am

      Thanks Jacob, I’ll check it out.

  35. VerificareTVA

    Thank you for sharing, it was very valuable insight. Especially since everything is focused on conversion.

    • Matthew Woodward
      July 13th, 2018 at 10:39 am

      No problem, I hope it proves useful :)

  36. Marvin

    The most fun way to decreade bounce rate, is the useage of high quality pictures.

    • Matthew Woodward
      July 13th, 2018 at 10:38 am

      Thanks Marvin, images do make it easier to stay engaged with the content.

  37. bishal

    I am impressed with the article. thanks for sharing this information.

    • Matthew Woodward
      July 17th, 2018 at 3:26 pm

      No worries!

  38. Ajay Chander R.

    Thank you for this wonderful suggestion.. I will keep a check into it.

    • Matthew Woodward
      July 17th, 2018 at 3:11 pm

      Please do.

  39. Riddhima Nair

    Thanks for the post, I will use this tip to improve my blog.

    • Matthew Woodward
      July 17th, 2018 at 3:11 pm

      Good decision :)

  40. Anjaneyulu

    Great post thank you for sharing, your post presentation very nice I learned about bounce rate. please post more information on SEO topics .i will fallow your posts.

    • Matthew Woodward
      July 20th, 2018 at 6:42 pm

      Thanks very much, I have plenty of posts for you to checkout across my blog but will keep them coming nevertheless. :)

      • Prinze Linda
        July 25th, 2018 at 2:23 am

        HI Matthew,
        Thanks for sharing such a nice article which is much helpful for me and newbies in the blogging. I have learnt a lot more new tips from your post

        Please keep sharing more valuable post.

        • Matthew Woodward
          July 25th, 2018 at 11:11 am

          No problem, welcome to the blogging world!

  41. Jana

    Very informativ article. I am sure it will help a lot of ppl understand
    how to increase the traffic rate or increase the time user will stay on
    their side. There are also very informativ arcitles on my website…
    But there is one problem everything is on german.
    Hope you will understand something and get a few informations from it :)
    Greetings Marv

    • Matthew Woodward
      July 20th, 2018 at 6:25 pm

      Thanks very much for the link, I can’t read German but it may help some of my readers. Cheers

  42. softwarexprts

    that was a great blog with full of information, thanks a lot for so much help

    • Matthew Woodward
      July 20th, 2018 at 6:23 pm

      No problem, I hope you start to see a decrease in your bounce rate :)

  43. Nitin Kumar


    your website is very fast open its very good. in my website 1357 ms First Byte Time.so, my website open very slow. how to reduce First Byte Time.
    please help

    • Matthew Woodward
      July 24th, 2018 at 10:54 am

      Reducing your website speed is extremely beneficial! Get to GTMetrix and get a test, they will give you a range of things to do to improve your sites speed.

  44. Geoff

    Matthews yours Infograph was a deciding factor in your as you have given an insight, I believe good amount of Digital Marketers have received their solution from your blog. Elevatebuzz

    • Matthew Woodward
      July 24th, 2018 at 10:38 am

      Thanks Geoff! I certainly hope so.

  45. RK Nishad

    thanks for such valuable information, it’s very helpful for me for decrease bounce rate.

    • Matthew Woodward
      July 24th, 2018 at 10:34 am

      Yes it is important that you do.

  46. Bradon Wilson

    Thank you for posting this article , the concept was clear and really useful. Great job.

    • Matthew Woodward
      July 24th, 2018 at 10:32 am

      Cheers Bradon, pleased you found it useful.

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    • Matthew Woodward
      July 27th, 2018 at 9:48 am

      You’re welcome!

  48. Mashreq souq offer

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    • Matthew Woodward
      July 27th, 2018 at 9:47 am

      No problem, hope it’s useful for you.

  49. anirudh

    thank you matthew for this amazing guide… well explained with animation.. i do agree the #8 is very necessary ‘call to action’…

    • Matthew Woodward
      July 30th, 2018 at 10:26 pm

      Thanks very much :)


    Really good blog learned a few new things , thank you so much for sharing.

    • Matthew Woodward
      August 1st, 2018 at 9:58 am

      Awesome news!


    I really enjoyed reading your blog very informative , relevant and to the point, will definitely recommend to my friends. Keep sharing more such blogs would love to read.

    • Matthew Woodward
      August 1st, 2018 at 9:52 am

      That’s great to hear thanks very much!

  52. Alisha

    Thank you for sharing this useful information, I will regularly follow your blog. Excellent post.

    • Matthew Woodward
      August 1st, 2018 at 9:45 am

      Thanks Alisha, welcome!

  53. kishor singh

    Nice article and it looks really great. Thanks for your post.

    • Matthew Woodward
      August 6th, 2018 at 11:10 am

      No problem, I hope it helps with lowering your bounce rate!

  54. Capungmerah

    It’s very good and very useful article for me..thank you….

    • Matthew Woodward
      August 9th, 2018 at 1:50 pm

      You’re welcome, I hope you can get your bounce rate lowered.

  55. Matthew Testing

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    • Matthew Woodward
      August 7th, 2018 at 2:25 pm

      Test reply

  56. S Devya

    Thanks for these very useful and practical tips. We usually ignore such things thinking it to be a small factor, but ultimately it impacts huge on our site. I hope this will definitely help me in increasing my page’s ranking in SERP.

    • Matthew Woodward
      August 10th, 2018 at 10:21 am

      Glad to have shed some light on the importance of your bounce rate.

  57. My Prank King

    Nice Post Thank you

    • Matthew Woodward
      August 10th, 2018 at 10:19 am

      I hope it helps you with decreasing your bounce rate.

  58. MD Omar Makki

    your website is very fast open its very good. on my website 1357 ms First Byte Time.so, my website opens very slow. how to reduce First Byte Time.
    please help me in solving this problem

  59. Matthew Howard

    I’ve started to use Inspectlet too and I love this additional depth of info I’m getting now! Thanks for th suggestion!

    • Matthew Woodward
      August 17th, 2018 at 11:20 am

      No problem Matthew! Glad to have helped :)

  60. Vijay Nagar

    Awesome guide Matthew I was searching such kind of information, it’s very difficult to reduce bounce rate, every visitor have a different demand of content, thanks for this article I will keep this in mind.

    • Matthew Woodward
      August 20th, 2018 at 4:01 pm

      Please keep it in mind, thanks.

      • Vijay Nagar
        September 5th, 2018 at 7:16 am

        Thanks for sharing dear, It really worked for BetaPage.co.

        • Matthew Woodward
          September 5th, 2018 at 8:50 am

          Amazing, what results did you get?

  61. Apec

    Very Nice Blog…

    • Matthew Woodward
      August 22nd, 2018 at 4:10 pm


  62. Sapna Das

    adding on to you I think visual content can also keep visitors engaged and conquering your statement speed is also essential part for this. some of the great google analytics points are mentioned which are considerable. thank you

    • Matthew Woodward
      August 24th, 2018 at 10:32 am

      Thanks for your input :)

  63. IncRevenue

    I am in fact glad to read this weblog posts which contains
    tons of helpful information, thanks for providing such data.

    • Matthew Woodward
      August 24th, 2018 at 10:30 am

      You’re welcome, I hope it assists you to lower your bounce rate.

  64. mai

    This must be the longest article to read but for somebody who is practicing , its worth it.
    I think you have just nailed it and to some of us, most of of these are still a mystery , we don’t totally get some of these facts.


    • Matthew Woodward
      August 31st, 2018 at 10:51 am

      Hey Mai, I hope it helps you with your bounce rate.

  65. Darlington Ezeh

    Hello sir I am on a blogger blog……and I need to rank higher on Google any suggestions on what to do sir

  66. ishika

    Thanks for sharing with us your ideas.

    • Matthew Woodward
      August 31st, 2018 at 10:13 am

      No worries, hopefully you can now lower your bounce rate :)

  67. Ankit

    Hey i found metthewwoodward.co.uk is very helpful for new bloggers. I started working as a blogger and i want to rank my website.

    • Matthew Woodward
      September 3rd, 2018 at 8:36 am

      Thanks Ankit, glad you found my blog :)

  68. Cornelius X

    Thanks alot Matthew, found this very useful

    • Matthew Woodward
      September 10th, 2018 at 10:07 am

      No problem, best of luck with your bounce rate!

  69. neeraj

    nice post thank sir

    • Matthew Woodward
      September 19th, 2018 at 7:30 am

      No problem, I hope it helps decrease your bounce rate :)

  70. bindhu


    This must be the longest article to read but for somebody who is practicing , its worth it.
    I think you have just nailed it and to some of us, most of of these are still a mystery , we don’t totally get some of these facts.

    • Matthew Woodward
      September 28th, 2018 at 9:07 am

      Thanks very much, I don’t do anything half measures including my tutorials. I hope you find it helpful

  71. bhanuprakash

    Thank you for sharing this useful information, I will regularly follow your blog. Excellent post.

    • Matthew Woodward
      October 3rd, 2018 at 10:45 am

      Thanks very much and I hope you find my future posts as helpful as this one.

  72. sharanya

    Superb post. Never knew such small things can matter alot. Will keep in mind and follow it on my blogs and websites. Thank you for such an informational post done with much detailing it is very much easy to understand.

    • Matthew Woodward
      October 3rd, 2018 at 10:31 am

      Well as you can see, the lower your bounce rate the better. Good luck with it.

  73. Tania Sharma

    You have post a good blog. but you said that it can help to get more traffic more instant,really it will be?
    I don’t think so, i think that it may take time to get more traffic.,

    Best IELTS institute in Ludhiana

    • Matthew Woodward
      October 5th, 2018 at 9:24 am

      Hey Tania, try it out and let me know your findings.

      • Tania Sharma
        October 6th, 2018 at 1:29 am

        ok i will

  74. Raj

    bounce rate is really very benefical point in seo. i really liked your article.

    • Matthew Woodward
      October 10th, 2018 at 11:40 am

      Thanks Raj, it sure is :)

  75. Charms

    I agree with you on this. Google is always looking to service up the best content for users. If it notices your bounce rate is high, it has to mean users aren’t finding your content goof enough which can hurt your ranking

    • Matthew Woodward
      October 15th, 2018 at 9:09 pm

      Thanks and yes very true, Google reads a high bounce rate as a low recommendation.

  76. Bikroy Ads

    you describe here very important notice that help us our blog . bounce rate main fact in our blog or website .content is king for reduce bounce rate increase .if any blog good content this website bounce rate reduce i hope

    Thanks your nice post waiting your next post

    • Matthew Woodward
      October 22nd, 2018 at 10:04 am

      Cheers!! Keep an eye out I have a lot of content on the way :)

  77. mounika rao

    Thank you for the valuable information. I agree with you on this.

    • Matthew Woodward
      October 29th, 2018 at 10:10 am

      Good to know.

  78. Suhana

    Hi Matthew
    Nice article

    • Matthew Woodward
      October 31st, 2018 at 9:00 am

      Thanks Suhana, hope it helped you out!

  79. Steffan

    You have shared such a useful Information with us of which many people would not be aware.

    • Matthew Woodward
      October 31st, 2018 at 8:57 am

      That’s my job! Thanks Steffan :)

  80. Bhanupriya

    Hello admin. This is very useful and helpful post by you. I like your contemplations. It would be ideal if you continue sharing.

    • Matthew Woodward
      November 12th, 2018 at 3:38 pm

      I will definitely continue sharing :)

  81. ISO certification in dubai

    Nice informative blog,thanks for giving information about bounce rate and it’s uses in digital marketing field.

    • Matthew Woodward
      November 14th, 2018 at 12:02 pm

      No problem. Hope the info helps you decrease your bounce rate

  82. mohd javed

    This is a very useful blog. I will regularly follow your blog. Thank you for sharing this blog

    • Matthew Woodward
      November 14th, 2018 at 11:59 am

      No problem, I hope you come back soon!

  83. Caroline Geise

    Thanks for the very usefull article…..Nice information!

    • Matthew Woodward
      November 16th, 2018 at 10:01 am

      Thanks Caroline, I hope it proves useful for your bounce rate.

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