The Best Free SEO Tools To Super Charge Your Search Rankings [2019]

If you want to get real results from SEO you’re going to need to arm yourself with the best tools.

But, when you’re first starting out, it feels like everything is over your budget and you’re going to cripple yourself trying to pay for it all. Well, I’ve got news for you…

It doesn’t have to be that way.

​You can make your sway in SEO for absolutely free.

In fact:

​You can download these free spreadsheets that I made to create an intelligent keyword & link building strategies in minutes.

I highly suggest you download them now.

​They are the free tools that I use when working on any new site to find keyword and link building opportunities.

​This list is quite extensive, so if you are in a hurry then please use the table of contents below to navigate the post-

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Google’s Own Tools

Google’s tools are often overlooked by new SEOs. And, I get it – you want the shiny new third party tool that promises the earth.

But, some of the most established SEOs I know use these tools to form the backbone of their campaigns.

Google’s tools are free and you can extract valuable data in just a matter of seconds. These tools are up to date with 2018 Google trends.

#01: Google Analytics

Google Analytics shows you everything you need to know about your sites data.

It shows you the real world results of every action you take on your site. How it impacts your traffic, how it increases your conversions, who it attracts to your site.

And, that’s just the tip of the iceberg.

analytics free seo tool

The main reason I’d suggest you use Google Analytics is so you can track your progress and consistently strive to improve on it.

You can track how much of your traffic comes from different sources:


And dig even deeper to see where is bringing you the most traffic month on month.

You’ll also be able to see some of the keywords and search terms bring the most traffic to your site, allowing you to optimize based on that data provided.

matt traffic

Now, it can be easy to get caught up in the Vanity Metrics (stuff that looks and sounds good but doesn’t really mean anything) that’s often provided by Google Analytics.

That’s why it’s important to use the tool to track results.

If you want to know how to track all of the important analytics and data for your site, you can read my comprehensive guide on how I personally use Google Analytics right here.

Felix Tarcomnicu“My favourite one is Google Analytics. Nothing comes close to the data you get from Google. It gets even better if you connect it with your Google Search Console account. You get to see how your website is performing, see the click through rate and page impressions.

The fact that you can see what keywords have the most impressions is very valuable, considering Google has stopped showing this data in Adwords.”

-Felix Tarcomnicu, ProOptimization

#02: Google PageSpeed Tools

Your site speed is a huge ranking factor. The faster your page loads the more likely your site is to rank highly, and have a better customer experience to go with it.

Google PageSpeed Tools can help you track it.

I recently improved my site speed by 80% and the knock on effect of doing it – on my income and my search results – has been great.

page speed mattGoogle PageSpeed Tools lets you see the speed of your site on Desktop and Mobile platforms.

And, it suggests improvements based on the Google Webmaster Guidelines.

Meaning you can create a much faster, more streamlined site, without negatively changing your search results.

pagespeed desktop

I’ll cover more free SEO tools that help you improve the speed of your site later in this article. But, right now, go and see how your site is performing!

And, if you want a completely actionable strategy for improving your site speed, you can follow my step-by-step process here.

Or if you want a really quick and easy fix, just setup a free CloudFlare account and enable it for your website.

​#03: Google Keyword Planner

Google Keyword Planner still remains one the most popular Keyword tools of many people in the know.

And, for good reason – it’s still one of the most accurate free SEO tools available.

You can access search volumes and the difficulties in one easy to use dashboard. Letting you choose and discover easy to rank for (or highly searched) terms to place in your content.

find keywords

You don’t just have to settle for results about one specific search, either.

You can find suggested keywords that relate to your terms and all of their metrics, too:

extra keywords

You can use the tool to research thousands of keywords straight from the horse’s mouth; as well as create plans that you can execute upon.

#04: Google Search Console

Google Search Console used to be known as Google Webmaster tools, and it’s a tool that every SEO should have as part of their strategy planning.

When I’ve interviewed SEOs in the past, this is always a tool that comes up in discussion. And, while it may not strictly be an SEO tool, it still helps you make informed decisions about the future of your marketing.

google search console dashbaord

You can manage a lot of the back of house for your site and find problems that are holding back your Search Marketing progress.

For example, you can use the Crawl Errors tool to find broken URL’s and settings that will be showing up negatively for Google:

site errors

As well as being able to get access to a full breakdown of your backlink profile that is just as useful as some of the data you get on your more expensive tools:

links to your site

It is also perfect for managing actions taken against your site, especially if you’ve been penalized for webspam or malware at any point in the past.

The HTML improvements is also a key tool for any SEO, because it shows you how to make HTML improvements that will create a much more crawl-friendly markup.

Luckily, I don’t have too much work to do right now:

html improvements

And don’t forget the most powerful feature of all!

Search Analytics.

That will allow you to see how your site is performing in Google right now.

You can track the total number of impressions your pages have in the SERPS along with average ranking position and click through rate data.

search analytics

You can also find a list of keywords and you can filter by page to find out exactly which page is ranking for which keywords.

This is one of the most powerful hidden features of Google Search Console which makes it one of the best free SEO tools by far.

SEO Suites

Want a full SEO suite but don’t want to break the bank? Then look no further…

#05: SEO Powersuite

SEO Powersuite has been at the heart of my business for a long time.

And, although I use the paid version right now, the Free Version is still one of the most effective SEO site tools (and suites) you can get your hands on.

seo powersuite

With the free download, you’re able to access these great tools:

  • Rank Tracker: Track how you (or the competition) are performing for different keyword searches. Then, find the data you need to improve your rankings and steal traffic from the competition.
  • Website Auditor: Helps you perform audits in seconds, while showing you how to optimise at every step of the way.
  • SEO SpyGlass: Explore over 100,000 competitor backlinks and use data to shape your link building campaigns.
  • Link Assistant: Manage all of your links and build partnerships all under one roof. I even use this tool to find guest blogging opportunities.

If you can’t start an effective campaign with all of these at your fingertips, I don’t know what you will be able to use.

#06: Raven (14 Day Trial)

Raven (formley Raven Tools) provides a full suite of SEO tools under one roof.

Most notably you’re able to use their SEO Module to spider your site and provide highly detailed audit results.

But they also have extra features such as Social Tools, Content Tools, PPC tools and more to help you round out your SEO campaigns.


As time has gone on their tools have become more powerful and work together much more harmoniously.

And, with a ​14 day free trial, you really don’t have anything to lose.

Link Building Tools

Link Building is one of the most highly-regarded ranking factors by SEOs around the world.

And, while this site is still part of the zero backlink challenge, I’m still well aware of their power when it comes to getting good rankings.

These tools will help you create link building campaigns for absolutely free, and save you countless wasted hours scouring the Internet for opportunities.

#07: Linkio

Linkio have a number of free SEO tools available like an anchor text generator and an anchor text categorizer!

The anchor text suggestion tool gives you anchor text ideas for when you're building links to your site. 

The anchor text categorizer tool classifies your anchor text in 1 of 13 categories and calculates the percentage distribution.

With these tools you can:

  • Automatically figure out your backlink anchor text percentages.
  • See how your current percentages compare to the norm (and how to fix them).
  • Find the exact anchor text you should be building next

This is demonstrated in their ongoing case study!

Using the free Linkio tools saves a huge amount of time. You don’t just get data but actionable plans based on that data. Not bad, considering it’s free.

#08: Open Link Profiler

Open Link Profiler is a nifty little tool that gives you incredible data about your backlink profile.

It’s a browser tool, so there’s no need to download. All you have to do is head to their website and enter your domain name:

You’ll then get complete access to your Backlink profile, and an overview of the information you need to know:

As well as a breakdown of the links that the site has, the quality of them, and where each link is coming from exactly:

Don’t forget that you can also use this tool on your competitors. So you can dig deep into their backlink profiles and export the links that you can steal to get the upper hand.

You can export up to 1000 links from the tool for free. And, that will work really nicely with the next tool on this list…

OpenLinkProfiler is my top-most favourite FREE SEO tool. This is a web based tool which gives you a complete x-ray of any website’s Kulwant Nagibacklinks. I love this tool because of the advanced filters. Not only can you see all the backlinks of your competitors you can also filter the linking sites for better link building.

Features like Anchor Text, Link Influence Score, the filter to check backlinks from unique domains only amongst other settings make it a must have tool. I have been using this tool for the past year to get more quality backlinks for my niche websites.”

– Kulwant Nagi, BloggingCage

#09: ImageRaider

ImageRaider was brought to my attention by Jamie Spencer of Make A Website Hub. If you use Infographics as part of your link building campaign, you’re going to love it too.

This is a reverse image search that finds where your images have been used around the internet.

Basically, that means that instead of using words to search for an image, it uses images to search for a location on the web instead.

image raider

You just upload the file, hit Check Files and it’ll scour the internet to see where your image is being used.

You can then get in touch with them and request a link for your superb infographic or image.

And, it’s one they can’t really say no to!

#10: SEO Auto Linker

SEO Auto Linker is a WordPress plugin that takes care of all of your Internal Linking needs.

Just add your URL, and the keywords you want it to automatically insert links for, and you’re all set:

SEO Auto Linker

The tool is due an update pretty soon, but for now it does the job nicely and gives you a level of control over where the links go in your blog. All while spreading that sweet, sweet, link juice.

And, if you want to get clever with it, you can add affiliate links into this too.

#11: WikiGrabber

WikiGrabber allows you to find those all important broken Wikipedia Links and Citations that you can capitalise on. And, all of the links around the world that are pointing at that link.

Let’s say you’re working on a blog about Organic Food. That’s what the kids are into now, right?

You can go to WikiGrabber and search for that keyword.


That will bring up all of the relevant pages that have dead (broken) links on them. You can then go in and find the links and see if they fit your content.

Let’s take a look at the search result about Raw Foodism from the list below. That feels like it would fit quite nicely:


Click on the result, which will take you to the Wikipedia page you need.


Once you’re on the page, go ahead and press Ctrl+F on your keyboard. That’ll bring up the search option.

Instead of searching through the page, you’re going to type ‘Dead Link’ into the search field and hit enter.


That’ll highlight all of the dead links on the page (like below).

If you have content that matches that exact description – or you can create content to fit it – you could just have found yourself a really good link that you can replace, and absorb all the lovely link juice.


It’s not just the Wikipedia links you’ll want to get, either. You can find all of the other links pointing to it and tell them you’ve got new content for their dead link, too.

Take a look at this tutorial to learn how to maximise your results with Wikipedia link building.

#12: Hunter.io (Formally Email Hunter)

Hunter.io can make your Link Building campaigns about 100 times easier.

It’s a simple search engine that allows you to find the email addresses for a large number of websites. And, it goes beyond just the contact@website.com most of the time.hunter-home

It gives you direct access to real people’s email addresses.

Enter the name of the site you’re looking for, and it’ll come up with a list of all the email addresses provided for that site:


Now, this might not work for every site. But you can perform 100 searches for email address per month for completely free.

That should be more than enough to kick start any link building campaign.

The tool also comes with a browser extension that lets you see the emails while you’re on the site, also.


Don’t forget to follow up all of the emails you send, either. That’s where your fortune lies!

#13: Scraper

Scraper has saved me hours of time when it comes to finding contact information, and creating partnerships (or friendships) with other sites.

It allows you to collect similar information from a page, all with just a few right clicks.

scrape tool

Simply install the extension to your browser, and it’s ready to rock. But, how do you use it? Well, let me show you…

Let’s say you’re looking for bloggers to outreach to for backlinks and content sharing. Where do lots of bloggers spend their time? Blog comments where they try to connect with their favourite authors.

Take a look at this post from Nomadic Matt. It’s an emotional post, and the kind of place where lots of people would go to offer comments.


If we head to the bottom, it’s got 39 comments from people. This is the most popular travel blog right now, so most of these comments have links in them back to personal or travel blogs.

All you have to do is highlight the link and right click. That’ll give you the option to Scrape Similar.


That will show you all of the hyperlinks in the blog comments of that page:


Export that into a Google Doc. And, now, you have a complete spreadsheet of bloggers and websites to outreach to:


Now, not everyone will be a good fit for you. But do this four of five times, across different blogs or posts, and you’ll find some gems to work with or build relationships with.

#14: MarketerSeal by Matthew Woodward (ME!)

While not strictly a tool, these four free videos will teach you how to use free tools to build high quality backlinks.​

​These are the types of backlinks that are behind the most competitive niches in SEO. 

So if you want to learn ​how to build effective backlinks with a combination of free tools, then you're in the right place. 

​You're welcome.

#15: DripRevolution (Free Trial)

DripRevolution is a tool that increases your social signals.

Social signals not only increase the organic traffic to your site but the search engines see them as recommendations to your site, resulting in better rankings.

DripRevolution allows you a 7 day free trial that gives you 100 free social signals. If you contact DripRevolution Support and mention my name you will get an extra 50 social signals free of charge. You're welcome!

Each social signal is created by hand using genuine social media accounts by the team of SEO and Social Signal Experts at DripRevolution.

Here's what you need to do...

After seeing the results from your 7 day free trial it will be hard not to renew your membership.

Keyword Tools

It’s safe to say that without keywords there would be no SEO. They’re the backbone of search and, for now, they’re here to stay.

But knowing which Keywords are the best for your copy and your site can be hard. There are millions of keywords, and you’re often stuck with no idea of which ones are going to work best for you.

​That is unless you steal all of your competitors best keywords with this free tool mwaha!

#16: Ubersuggest

Ubersuggest is a neat little tool that gives you suggestions based on the Keyword ideas you’ve had. What do I mean?

Let’s say that you’re working in the travel niche, and you want to rank for a piece of content about Berlin Walking Tours.

Now, that might be a pretty competitive keyword. So, what other options are there?

Well, head to Ubersuggest and pop the keyword into the tool:

Choose the country and database you want to rank in – e.g. web/image/news – and hit look up.

You’ll then be given a whole host of alternate keywords that people are searching for. And, instead of just giving you a whole mess of keywords to sift through, they present them in alphabetical order.

Where applicable you can also view the search volume, cost per click and competition for each result. So the hard work has already been done for you.

This is just a small tweak, but it makes a world of difference.

You can also export all of the keywords to an excel doc, and you can run them through the Keyword Planner to find the right keywords for you.

Daniel Thompson“A few tools that I regularly use that are free are UberSuggest and the Keyword Planner.

A combination of Keyword Planner and UberSuggest is a fantastic way to build up a large number of keywords for any project. I start with the Keyword Planner to identify terms that have decent search volume (>1000) and start plugging those into UberSuggest.

That gives me a huge number of suggested keywords which I can use not only for individual articles but to sprinkle throughout the article as well.One other tip for using the keyword planner is; Instead of typing in a keyword, find your top 2-3 biggest competitors and stick their URL into the landing page section.”

– Daniel Thompson, My Local SEO

#17: Long Tail Pro Premium (Free 7 Day Trial)

Long Tail Pro is incredible for finding profitable keywords in record time.

I’ve used it to help me (and my clients) find countless niches to make money from. The 7 day trial is more than enough time to figure out how useful this tool can be.


You can get data breakdowns showing the competitiveness of each keyword and how profitable it can be.

Meaning you don’t end up playing keyword Russian Roulette.

You can find my more thorough review of the tool right here.

And, once you’ve started your trial, don’t forget to check out my guide to choosing your niche here, so you can see this tool in all its glory.

#18: Keyword S****** 

You’ll have to forgive the name. And, what this tool loses in name-creativity, it makes up for in keyword research.

Keyword S****** helps you find thousands of long tail keywords, for free, in just a few clicks of a button

Skip all the nonsense.

All you have to do is create and submit your seed list – a list of short keywords that are highly competitive – and then the tool will ‘s***’ thousands of long tail alternatives for you to choose from.

From the four seed keywords I put in above, in just 5 minutes (whilst I put the kettle on) this tool worked on indexing the results. I had 3196 long tail alternatives to work with and it was still running. This tool see's that you get results by the bulk load!

This is a quick and effective tool, giving you hundreds and thousands of results in the time it takes to make a coffee.

All you have to do is find the keywords that fit your content and appeal to your customers the best. It will take time to click through all the terms but this keyword tool is not one to be missed!

And here’s a great tip from reader Kieran Gibbons at Wolfberry Media.

If you have the Keywords Everywhere browser plugin installed you can see the search volumes and competition of each keyword-

A real time and money saver!

Rigsby Hawkes“I’m big into keyword research. For this I need a quick and cheap way of gathering vast amounts of keyword ideas. So, I use Keyword S****** (pardon the name, it’s a bit rude).

I normally drop about 5 to 10 keyword ideas for a new amazon site that I’m looking to build out into Keyword S****** and it just spews out thousands of keyword ideas. I’ll then download the list after a few minutes and drop it into Keyword Planner to find out volumes and other metrics.”

Rigsby Hawkes

#19: Market Samurai (12 Day Free Trial)

Market Samurai offers some of the best Keyword Research and SEO competition modules you can buy.

And, you can get your hands on them for 12 days completely free.

market samurai

I only use the tool for these two things, and with the 12-day free trial you’re able to extract a lot of valuable data for no money whatsoever. Also no regrets taking the subscription, I have never had a dull newsletter!

#20: Keyword.io

Keyword.io is another great keyword suggestion tool. You can search keywords for a tonne of different search engines – including Google, Bing, Wikipedia and Youtube – so you can find ranking keywords whatever your needs.

On their homepage just select the search engine, root keyword and country you’d like and hit search:

keyword.ioFrom there you’ll be given suggestions of hundreds of different keywords that people are currently searching for that fit what you’re looking for.

Admittedly, you don’t get a tonne of data to go with these keywords. But, you’ll find yourself with long and short tail keywords that you can sprinkle throughout your site or content.

cheesecake recipes

You can even select the keywords from the list on the left and move them to the list on the right, and then download them to your computer, all inside your free account.

Great to use inside other paid for software, or freemium software, that allows you to analyse the quality of the keywords you’ve selected. Or, use the results to create query-targeted content that fits these searches perfectly.

#21: CanIRank

CanIRank? allows you to see how likely your site will be to rank for a keyword. And, it gives you the steps you need to take to make it happen, too.

For free, you’re able to manage one site, and generate reports. These will show you how your site is performing generally so you can see where to improve.

canirank dashboard

And you’re also able to analyse keywords, your site’s current ability to rank for it and how you stack up against the competition.

Let’s say that I wanted to rank for the keyword, How To Blog. I could choose it from my suggested keywords list and analyse it:

canirank keyword analysis

It’ll then give me a breakdown of how valuable that keyword is:

keyword valuable

As well as giving me a complete breakdown of who else ranks for this keyword. Why they rank for it. And, the areas I can focus on to get the upper hand.

I can tell by these results that, if I wanted to compete for this keyword, I’d need to increase my website relevancy a little:

can i rank data

I could do this by creating more content on the topic. Or, by gaining links from websites that a relevant to the topic. Either way, it’d make life much easier to rank.

I’d take the results here with a pinch of salt. As you can see in the image above, you don’t need to be 90’s across the board to get results.

But this tool lets you find your SEO weakness with your density and have a focus on what to improve.

#22: Seed Keywords

Seed Keywords is a brilliant take on finding your keywords.

Instead of pouring countless hours into researching and finding the keywords that your audience may use, Seed Keywords allows you to ask them for exactly what they would search.


By creating a scenario your audience would find themselves in – buying a jacket, looking for a book, finding a new restaurant – you can find the specific search terms that they’ll be looking for.

Let’s say I wanted to find what people would search for to find new SEO tools, here’s the scenario I would create:


You can then share this scenario with your audience, through social media or your mailing list, to find out what search terms they’d actually be looking for.


While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most. And then you can cross reference it with any other software you might have.

Or, if you’re looking to spend $0.00 on other software, you can rest easy in the fact you have a search term people will use, right at your fingertips.

#23: SERP Robot (Formally Serplab)

SERP R​obot is a free ​Google ranking checker that you can use to find your websites ​Google search ranking position instantly.

Not only that but you can use this tool to accurately report how your site ranks on ​Google for different keywords.

  • Select the ​Google region you would like to check​
  • ​Enter the domain name you would like to check​
  • Input up to 10 keywords.

Then just wait for your rankings to be displayed.

Once you have processed the results you can view the top ten rankings for that keyword

You can also use the ranking checker tool to have a crafty look at what your competitors are doing but shhhhhh.

Content Optimization

Today’s SEO isn’t just about having words on a page. It’s about making sure your content is both Google and People friendly.

You don't need to be a top author to get content marketing right. Using relevant keywords for your business will attract the right traffic and the inclusion of images and videos is essential.

Having a site that loads at hyper-speed is a crucial ranking factor. And, being free from spammy content is a must.

The tools in this section will help you do all of that; create user-friendly content that search engines and people can’t help but love.

#24: Sumo (Free Version)

Noah Kagan’s Sumo products (formally SumoMe) are an absolute dream for Internet Marketers.

Just on the freemium model alone you’re able to collect so much data from your content.

You’re able to create Email Capture Pop Ups and Welcome Mat’s to make sure that all of your search traffic is optimised to land on your mailing list.

And make your site look so much more professional.

As well as being able to add cool features like Heat Maps and Content Tracking.


This is more of a Growth Hacking tool than an SEO tool.

But if you’re trying to truly optimise your content for search, you can’t go wrong with the tools right here.

#25: Canva

Having images in your blog posts can reduce bounce rates and increase on-page time – two critical ranking factors. So, having a tool that can help you create stunning images is paramount.

Canva is the SEO’s dream when it comes to image creation.

It gives you all the elements you need from Adobe Photoshop, without having to do three years at college, a night time graphic design course and hours screaming at your screen.


You can create designs of all kinds based on specific dimensions – featured images, social media posts, posters to help with advertising and even business cards – and use their templates as a guide.

Now, this may seem a little daunting to use; especially if you’re not used to designing. Don’t worry, though. They have a full Canva Design School blog to show you the ropes, which is a great training guide. So overall very friendly for beginners with easy usability.

Once you’re in the tool you have the options to create whole images from scratch based on your branding. Or, you can follow their template guidelines. Whichever fits your skills better.

canva designer

It may take a little time to get used to. But, trust me. The results are worth it in the end.

#26: Stencil

Stencil is perfect if you want to create quick, beautiful images for your blog posts and social media. Or if you want to refresh your Linkedin or Yahoo profile pictures.

This tool started out just for social media images; but now you’re able to design images for every possible need: blog posts, Facebook ads, infographics – you name it, it’s there.


If you weren’t born with a keen eye for design, and want to make the process as simple as possible, without losing quality, this is the tool for you.

In just a few clicks – whether in their dashboard or their browser tool – you can create some truly beautiful images that will capture your readers on your posts, or convert them to your site from social. Both being really good for your SEO.


Also, one of my favourite parts of this tool is that you can turn text into an image with just one right click. If you have spent any amount of time online on social network sites you cannot of failed to notice the endless content of image quotes, the ones you either love or hate.

Let me show you what I mean…

Take a look at some of these quotes from one of my favourite books, Think and Grow Rich, by Napoleon Hill.


If I take one of my favourites and highlight it, I’m able to open the quote with Stencil:


That’ll then open their browser extension and add the text directly into an image for you:


And, within 30-60 seconds, you’re able to create a social media image (or blog image) that you can use to boost on-page time and social signals:


With the free plan you have limited access to images and icons. But, it will definitely be more than enough to supercharge your content optimisation. You should sign up and test out it's features right away, you won't believe this tools free for the public.

#27: Aweber (Free Trial)

With all of this superb content and search traffic you’re going to need a solid email client to capture everyone.

Aweber recently changed their trial price from $1 to completely free for 30 days, making this your perfect time to cash in without worrying about pricing. You’ll get complete access to everything for your free trial.


Don’t worry about being stuck with the software, either.

You can always export and move to a different platform should you feel the need to afterwards.

But Aweber has been running this blog for years with great success, so you will probably won’t want to leave. Especially if you integrate my email marketing strategy.

#28: WP Smush

With all of these images on your site, you’ll find that your site speed slows down a little. Don’t worry about it, though. For every problem, there is a free remedy right here.

WP Smush strips your images of needless data and coding reducing the time it takes for them to load. Meaning page load speed is one less thing to worry about.


All you have to do is upload the WordPress Plugin to your site and you’re ready to start smushing.

The plugin comes with its own dashboard that you can use to smush images, and other attachments, without impacting their quality. And it can all run in the background while you work in other tabs.


This tool is an absolute no-brainer for anyone looking to increase their site speed for free.

#29: Yoast SEO

Yoast SEO is my go-to WordPress SEO optimiser. It gives you precise information, based on real ranking factors, of how to improve your content.

I personally use the Premium version now, but I spent years with the free version, and many big blogs you read right now still live and die by the free version.


If you’re not familiar, this is a WordPress plugin that gives you a check sheet of how to SEO your content. Once you’re written your post and found your keywords, you head to the bottom of your post.

Here you’ll find the little Yoast dashboard that has assessed your content. You can then move through the traffic lights to optimise your post:

yoast breakdown

You can edit everything about your post to make as many of the lights as green as possible. You don’t need all green – sometimes you’d have to jeopardise your overall content to do it – but 75%-80% is where you should be aiming.

As a nice little extra, you’re also able to check and edit how your result looks in the SERP too:

yoast settings

All of the changes you make here are reflected in the search result, making your site even more optimised than before:

search results

If you only choose one of the content optimisation tools from this list, make it this one. You’ll up your SEO game and save lots of time in just a matter of minutes.

Competitor Analysis

Imagine you could get just a glimpse of what your competitors were doing. How much different would your analysis and strategy be then?

These tools let you take a look at what they’re up to, so you know when to zig when they’re about to zag.

#30: SEMRush (14 Day Free Trial)

SEMRush is one of my favourite tools ever. And, their free trial is a great way to try out all the features available to you.

You’re able to access important stats like: what keywords they’re ranking for, how much traffic they’re getting and who their search competitors are, too. That’s access to a lot of data for free.

Ta​ke the name of one of your known competitors and place it into the search box​ below to see the magic live-

You’ll be directed straight to a dashboard that shows you all of the major stats about this site in the database you’ve chosen:


Everything you see on this page is already more value than most tools will give you for free. Because, as you scroll down, you’re able to find out more information.

For example, you can see the exact keywords they’re ranking for and the level of traffic each of them brings:

blogtyrant keywords

And you can take a look at who their direct competitors are so you can start assess them and beat them in the rankings, too.

semrush other competitorsLast, but not least, you can check out their entire backlink profile and see where they’re getting that good link juice from. That includes an overview of their profile:

backlink types

As well as specifics of their backlinks, like the anchor text and the source:

blog tyrant backlinks

Highly recommended, and does much more than what I’ve shown you here, too. You’ve got nothing to lose to try out the free trial and see for yourself the benefits of investing in this tool.

Andy Crestodina“I find myself using SEMrush almost every day. Whenever I meet potential clients, I can give them a snapshot of how their site is performing in search within minutes.

If they rank for few phrases except for their brand, we know that there is a big opportunity to help them. If they rank for many phrases, we know that if we redesigned their site, we would have to be very careful to preserve those rankings.

And I can do all of this without any access to Analytics.”

– Andy Crestodina, OrbitMedia

#31: Theme Detector

Ever wanted to know what Plugins and Tools your competitors are using behind the scenes? Well, now you can.

Theme Detector doesn’t just tell you what theme your competitors are using; it also shows you every WordPress tool and plugin they’re running behind the scenes to rank where they do.

wordpress theme detector

You can find out lots of interesting information:

  • How they’re building their content
  • How they’re selling products
  • What they use to optimise their content
  • What they’re currently testing and trialling

As well as being able to find tools of the trade that you can use to get ahead, too.

Just simply type the name of the site into the search bar, hit enter, and you’ll get access to the behind-the-scenes of all of their tools.

plugins used

If you find a plugin you want to use, you’re able to download it directly from your browser and install it in minutes.

This allows you to analyse their site and get insider information they oftentimes don’t want you to know. It may not be a direct SEO benefit (do this = get result), but it does allow you to get an upper hand in combatting what they are doing.

Letting you create a strategy based on the chinks in their armor.

#32: Builtwith

BuiltWith is a tool that allows you to see all technologies used to build the frameworks of a website. 

​This is for people who want to know what peers, competitors or ​interesting websites are using. It could mean the difference between using Squarespace or WordPress, or exposure to something completely new.

​If you ever wondered how a competitor was doing something on their site, this tool will help you figure it out!

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Thank you for sharing the post, readers like yourself really make a difference!

Monitoring & On Site SEO

Need to keep track of your SEO efforts without spending lots of time and money in doing so?

Well don’t worry, because I have you covered with the best free monitoring & on site SEO tools right here.

#33: Screaming Frog

Screaming Frog is the most commonly talked about SEO tool.

This crawl tools main objective is this: save time on your site audits. And, boy, they’ve succeeded in that.

Screaming Frog SEO Spider

Enter your (or your competitors) site’s URL and it’ll crawl. Once it’s finished you’ll get a complete look at the site, and in-depth information about each page.

You’re never more than a few minutes away from a report, and the data here is so, so, valuable.

Marcus MillerScreaming Frog is free for up to 500 URLs and there is really nothing else as useful to laser in on the specifics of the HTML elements on your site.

From a review of title tags and meta descriptions to checking that your correct Analytics code is on every page there is little that you can’t do with Screaming Frog.

– Marcus Miller, Bowler Hat SEO

#34: Google Grump Detector

This is one of the coolest tools I use. It’s a little cheesey in the way it’s branded, but that doesn’t detract from how good the tool is.

Google Grump Detector is like a weather forecaster for Google. It senses changes in Google’s ‘mood’ (algorithm) and gives you warning about the fluctuation in rankings.

Select your country and the device you’re interested in (mobile or desktop) and get your rating:

google grump

It’ll then share with you the data for that specific database over the last month, so you can see the fluctuations.

google grump rating

Now, you can never quite predict what Google is going to do. But by looking here you can look at a bigger picture and make an educated guess – kind of like bidding on FOREX – based on what’s been happening.

You can also figure out why some of your sites have lost, or changed, their rankings as of late based on the stage of Grump Google is (or was) in.

If you’re not sure what levels of Grump there are, it also comes with a handy key:

google grump key

Worth checking on on once or twice a week, just to see what Google is up to right now. You might just be able to prepare yourself forthe next big algortihm change ahead of time!

#35: GTmetrix

GTmetrix is a Page Speed tool that is arguably better than Google Page Speed Insights. It’s more thorough and looks at a deeper level.

So, if you’ve got a deeper understand of how your site runs – or know someone who does – I’d suggest you use this.

Another browser tool, just pop your site name in the box and it’ll do a complete analysis of your site:

gtmetrix matt scan

You’ll then receive a breakdown of your site speed score, including what’s good and what’s bad:


Here you’ll be able to access solutions to your problems, and rank them in order of priority. Meaning you get to focus your time on the most important page speed factors and then work down.

Each point that you need to improve comes with it’s own information beneath it to help you understand why it needs fixing, and what it is if you need a little more clarity.


And, if you want to dig a little deeper, you can see the Waterfall that shows how your page loads and where your main sticking points are:


This is the site speed analyser I’ve used to get the recent 80% increase in site speed for this blog, and it will be the tool I continue to use for the foreseeable future.

#36: Panguin Tool

Worried your site might have been affected by a Google algorithm change? Then, the Panguin Tool is here to help.

This free tool hooks up to your Google Analytics account and tracks your traffic. It then tells you exactly the point that an algorithm change happened, so you can see if it changed anything on your site.

panguin tool

For example, for this site (to remain unnamed for now) definitely saw changes in it’s traffic around January 2015 from a Local change in the algorithm. And it fluctuated around the time of structural changes a year later, too.

This tool is also great to present to clients to show why certain changes have happened to their site over the last 12-18 months. Or, what may be impacting your campaigns somewhat.

#37: Siteliner

Siteliner is a crawler that works through your site to find:

  • Broken links
  • Duplicate content
  • Page power
  • Reports

And show you areas that are troublesome or need improvement in the near future. All you have to do is type your site name into the tool and it’ll instantly begin to scan:

site liner

With the free plan you’re limited to 250 site pages. That should be more than enough for most small to medium sites. But, you’d need to go for the pro version if you run a large ecommerce site.

It’ll take a few minutes, but you’ll seen be able to see the points you need to improve, like duplicate content and site speed:

site liner results

And a list of all of the broken links that you definitely need to repair throughout your site:

broken links

All of this from the click of a (free) button? Not bad at all.

#38: Screenfly

The amount of people using different devices is growing every year. Everywhere you look you see people on a mobile phone.

And websites that don't look right across a range of devices annoys the user and kills conversion.

With Screenfly you can see how your website looks on a PC, a specific tablet brand, a particular smartphone, and even on a TV screen.

It has a very simple interface. There are no unnecessary buttons and functions.

So if you want a free, easy and quick way to test out how responsive your website is on other devices then this is the tool for you.

I've used it to find a bunch of mistakes across my own web property's.

#39: Slerpee

Slerpee shows you exactly how your website looks on Google search in real time.  

It also gives you the list of keywords found in your title and meta description so you can improve them. 

You can also edit your sites SERP preview to see how it would look in the real world-


Just a handy tool to have in your back pocket when building you website or launching a new post.

#40: Copyscape

Copyscape is a tool which lets you detect duplicate content and checks if similar text appears elsewhere on the web.

We all know the importance of having unique content on your site from an SEO perspective and Copyscape allows you to stay on top of that easily.

 It is a helpful tool when you want to find out...

  1. Is your content original?
  2. Is anyone stealing your content?

Simply enter the URL for a website or blog post and Copyscape can tell you where else that content exists online.

A quick and easy way to make sure your content is unique.

#41: Browseo

Browseo is a nifty little tool that shows you what search engines see when they crawl your site. It consolidates all the important info together and displays it in an easy to read format.

Simply input the URL of the page you want to view and hit Browse.

Then you’ll see a breakdown of things such as:

  • Server response codes
  • Redirects
  • Contents of headings
  • Meta information
  • Internal links
  • External links
  • Links containing the rel="nofollow" attribute

Being able to see what the search engines can see is a huge advantage which makes this a must have tool for any SEO's toolbox!

#42: Woorank

Woorank is a great tool that has an awesome bunch of features that focus on increasing conversions, website traffic and usability of a website. Let’s take a look….

Keyword Tool

You can use this feature to find new keywords that are based on the content you have already published and it will help you to understand where you rank compared with your competitors.

The keyword tool also allows you to track the ranking of your keywords over time which will help you to understand what is working and what isn’t

Site Crawl

The site crawl feature will find any issues that Google frowns upon, as and when they happen.

It will highlight any site errors, find security issues and redirects, catch indexing problems and help you avoid duplicate content.

SEO Monitoring

This part of the tool does exactly what it says on the tin! It monitors the health of your SEO so you can see at a glance how your site is performing.

You can set up emails where Woorank will collate and send you the data that you are interested in and they will also email you instantly if there are any issues with your website.

Sales Tool

Woorank allows you to review as many websites as you like. It will find a website’s SEO, mobile friendliness, usability and on-page technologies allowing you to scope out and pitch potential clients.

The PDF reports that you can download are customisable so putting your business’ name on them enables you to be able to use them not just for yourself but for your clients too.

Woorank Projects

Download  PDF reports and slides of all the data that Woorank collects. You can compare your competitor's data, including analytics and social media and get an overview of your keywords and contents popularity.

So whether you are reviewing your own website or feeding back to clients or even your boss, this function allows you to create a professional, easy to follow overview of all the important statistics and data of your website.

Sounds amazing right?

Well it gets better…. You can try all this out for free with Wooranks 14 day trial.

Reporting Tools

Whether you need to create a quick report for a potential new client or audit your own site, there is a free SEO tool for you!

#43: SEO Tools for Excel

If you do any kind of reporting – whether for clients or yourself – SEO Tools for Excel can save you hours of time. For example, if you track data in Google Analytics, it can instantly be exported to an excel document using the tool.

seo tools home

That means you never need to worry about hand-entering your data ever again. And, that’s not the only useful extension that it comes with either. Just look at this list from the documentation (this is just over half of it):

seo tools

This is a must have tool from this list. And, it’s probably the best reporting tool you’re going to get for free.

Sadly, you’re going to need to have a Windows Computer and access to Microsoft Office.

This doesn’t integrate with other Operating Systems, or the Google Docs equivalents.

#44: Wayback Machine

The Wayback Machine lets you look back and see the archived versions of your website. 

The tool is the most complete historical archive of the internet and it allows you to see an overview of what a website used to look like.

So if a page begins to drop in its organic ranking over the course of 6 months, you can use this tool to see the old content that used to be on the page! Simply put in your URL and select the date you wish to view.

Here's my blog when I first started back in 2011.

They say that the Internet won't forget a thing! Well this tool proves that to be true. Everyone's got a history right? Well the same can be said for your blog and websites.

And looking back at how the blog used to be - it's kind of embarrassing!

#45: MarketGoo SEO Report

The MarketGoo SEO Report takes about 15 seconds to scan your website and evaluate any technical errors. It also looks at your website marketing and social media presence. 

Enter your website URL, your email address and select your country.

Then you will receive your report.

Simply scroll down to see how you are performing in multiple areas such as content, social media, mobile adaptability, keyword rankings and so on.

You will get a list of suggestions of things to look at to improve the SEO of your site.

You can download all the results in a PDF version so you can keep it for reference when working through.

Try it out! It's FREE.

#46: Zadro SEO Auditor

Zadro SEO Auditor is a free SEO audit tool that gives you important information regarding your SEO in seconds!

Simply paste your URL into the search bar and hit ‘Audit’

Then you will have the results returned to you in a mega easy to read format.

You’ll get an overall score and if you scroll down you will find a break down of the results…

You can expand each point to learn either what you have done well or what you need to improve your SEO.

You can download your results into a handy PDF to review at a later date if needed.

Head over to Zadro SEO Auditor now and get your completely FREE SEO audit!

Browser Extensions

Not every SEO tool needs its own space to run.

These Browser extensions can be used while you’re searching the internet; making you more effective with your time, and your results.

#47: SEO Quake by SEMRush

SEO Quake is a mini SEMRush plugged into your browser.

If you’re on the hunt for competitors, or find a site that you’d like to know more about, SEOQuake lets you check vital stats from your browser.


This is a tonne of data right at your fingertips, and it’s a nice tool to have around, so I’d recommend sticking it on to your extensions list!

#48: MozBar

MozBar is one of the original SEO toolbars. And although the competition is getting bigger and better every day (see above) there are still some reasons you should grab this tool.

Firstly, it has far better link analysis than SEO Quake, even on the free version. Which means the two tools can work in unison, too.

In Google Searches it gives you instant insights into the page, with a focus on Page and Domain Authority:

When you click on the link analysis tool, you can access every link that makes up their PA and DA for your own personal use:

There are also a tonne of other metrics you can pay attention to as well, like Spam Score.

A great addition that works best in conjunction with other toolbars for best results.

#49: WooRank

The WooRank browser extension allows you to perform instant website audits from your browser. And, it’s stupidly simple to use.

Download the extension to your browser from your chosen app store (Google Chrome in this case):

woorank toolbar home

And then when you’re researching and come across a website that could use your help, you can run a quick audit on it by clicking the chrome extension in your toolbar.

That’ll give you an sidebar like this:

woorank toolbar

You can then pass this information on to the owner of the site and start a real, honest, truthful discussion about how you can help them improve their SEO.

If you’re a Freelance SEO looking to grow your client base, this extension is invaluable to you.

#50: Check My Links

Check My Links is a really cool tool that allows you to check all of the links in your content – new and existing – to make sure that they’re valid.

That means you can crawl your entire site to find broken links, and repair them, to get almost instant SEO benefits. That’s a powerful free tool if I ever saw one.

check my links

Once installed it will crawl through a particular page and it will find the valid links and highlight them in green:

sej valid links

You’ll see all of the warning links in yellow; and all of the links you need to fix or change, in bright red:

invali dlinks

All of this is crawled in just a few seconds; and because it’s visual it makes a great aide to show potential new clients some of the issues with their site.

Either way, this is a handy tool to have on your extensions toolbar, to make sure you avoid easy to avoid SEO mistakes.

You can even use it to build relationships with webmasters by letting them know about broken links, and potentially suggesting replacements from your own web properties. Make new friends, help people and an opportunity for building links. Win win win.

#51: No Follow

No Follow is a simple tool from IgorWare that highlights all of the No Follow links on a website.

This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.

no follow home

Simply download the extension and you’re ready to go. It’ll start to show you all of the no follow links on any page with a red box around them.

Just like this:

no follow global grasshopper

It’s not a tool that’s going to win any awards. But, it can be really helpful in making sure you get the links you want, and aren’t hit by any nasty surprises right in the middle of your campaign.

#52: Ahrefs SEO Toolbar

The Ahrefs SEO Toolbar gives you instant access to all of the SEO metrics that matter. 

You don’t need to mess around opening up a tool every time you want some basic info because it’s already there at your fingertips.

You will see page and domain metrics such as:

  • Ahrefs Rank (AR)
  • Ahrefs Domain rating (DR)
  • Ahrefs URL rating (UR)
  • Number of backlinks
  • Number of referring domains

Ahrefs also integrates into your SERPs browser so you can even view these metrics while searching Google-

If anything catches your eye and you want to investigate further then the information is just 1 click away.

All you need to do is click on the metric number you wish to expand on.

Here's an example:

The Ahrefs SEO Toolbar is simple to install and easy to use, not to mention free.

If you want SEO metrics and backlink counts on the fly then this is the tool for you and let's not forget about the 25 different ways you can use Ahrefs to increase your search traffic.

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Thank you for sharing the post, readers like yourself really make a difference!

Wrapping It Up

So there you have it! Thanks to our experts for giving us an in depth look at how they use their favourite free SEO tools!

I hope you’ve discovered (or re-discovered) some great free tools to compliment your SEO strategy today.

Remember you don't always need to pay for tools or contact an agency.

These free tools allows you to analyze your data, help performance, assist with digital marketing and improve your rankings and they work just as well.

If possible, be sure to subscribe to any newsletters that the free tools sites have for regular updates.

Did I Miss Any Free SEO Tools?

If there are any free SEO tools or trials that I’ve missed then please let me know in the comments and I’ll add them to the post!

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998 Responses

  1. Strategic Marketing Guy

    Killer list! Hate to leave a "great post" comment, but had to here. This is such a great resource page.

    • Matthew Woodward
      December 13th, 2012 at 4:55 pm

      Haha thanks man =D

      • sumit vatsal
        April 7th, 2015 at 12:52 am

        i like your articles and try to update my knowledge, i have i have a pro version of seo power suit, but still trying to exploit it to the fullest, any suggestions?

    • Avishek Saha
      July 7th, 2016 at 12:14 am

      I think the tube toolbox have stopped working. can i use
      w3.tubeassist.com. or there is any other free software online which i can use to get youtube traffic.

    • Avishek Saha
      July 7th, 2016 at 12:26 am

      I think the tube toolbox have stopped working. can i use
      w3.tubeassist.com. or there is any other free software online which i can use to get youtube traffic.

      There is one more thing I need to ask… most of the tools you have suggested for different purpose, I have gathered. Except the scrapperbox and social media tools… Can you suggest any social media Desktop application… which will let me manage all the social medias together making tear 2 links and RSS feeds and with auto post scheduling. And best if it will be free or low cost.

    • ramesh
      January 28th, 2017 at 12:23 am

      Sir,I want to know which is the best tool for affiliate cloaking and which tool you use for it ?

    • Gautam Parija
      June 9th, 2017 at 1:34 pm

      I am with another platform – Wealthy Affiliate. After reading your post, and considering you’re an authority in the field, I posted and recommended https://gtmetrix.com/ on a blog post there.

      The result was this reply from the site owner:

      “This tool is blocked by many many servers and enter networks around the world. Google PageSpeed Insights is the only tool folks should be using to test page speed.

      This post has been disabled and is no longer visible to others.”

    • D.Acharya
      June 27th, 2018 at 12:58 am

      Great help for a new blogger


      • Matthew Woodward
        June 27th, 2018 at 12:37 pm

        No worries :)

    • AdsQu
      January 3rd, 2019 at 11:28 pm

      Thank You so much this informative post. Thanks for sharing how you are doing it and I am sure a lot of people will be helped through the resource you shared.

      • Matthew Woodward
        January 7th, 2019 at 5:25 pm

        Glad to be able to help. There are some really helpful tools available.

    • Philip V Ariel
      January 9th, 2019 at 8:32 am

      Hey, Marketing Guy,
      Yes, you said it!
      Indeed A Killer One!
      Matt did it again!
      Thanks again Matt For this EPIC Post!
      Keep sharing.

      • Matthew Woodward
        January 9th, 2019 at 1:12 pm

        Thanks Philip :)

  2. Alon Shuster

    Hey Matthew!
    Love your blog, it gives great information!
    But how does WPRobot is perfect for tier 1 links? I saw in your multi-tier guide that tier 1 should only have quality content, and with WPRobot I never managed to make the articles with good quality. not to mention it automatically spins the scraped content.
    Please give me a heads-up, Thanks!

    • Matthew Woodward
      December 13th, 2012 at 4:55 pm


      Thanks very much.

      Well perhaps perfect is the wrong word but you can use it to create reasonable quality sites that are constantly getting new content. A lot of people go overboard with WP Robot but keep it simple and it can be used on an aged domain as a tiered link safely – worst case scenario you just login and remove links ^^

  3. Miroslav Mazalica

    Great list Matt! Maybe you could add Traffic Travis and http://rankcheckerace.com , which is a rank checker that automatically delivers ranking info to your e-mail.

    • Matthew Woodward
      December 13th, 2012 at 4:56 pm

      RankCheckerAce is pretty bland/uninformative so that won't make the list and I couldn't work out what the Traffic Travis trial actually offered so didn't include it

  4. Idan Shoukroun

    Nice how you are getting referrers… lol

    • Matthew Woodward
      December 13th, 2012 at 4:55 pm

      The hidden tutorial, how to spam a list of affiliate links while adding value to the user ^^

  5. Alex Cardinell

    I'd also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.

    • Matthew Woodward
      December 13th, 2012 at 4:57 pm

      Thanks – on the list to add :)

    • Aniobi Ugochukwu
      February 5th, 2019 at 11:28 pm

      Thanks a lot bro

  6. Chuang Liu

    awesome artcle! actually, people sometime only use only some functions of the expensive tools, trail is really good choice.

    • Chuang Liu
      December 11th, 2012 at 6:47 am

      i saw facebook all inks are noflollow~

      • Matthew Woodward
        December 31st, 2012 at 1:39 pm

        Then you’ll be glad to know I moved it over to wordpress comments ^^

  7. Dustin Gomez

    Hey Matt you really think Spinnerchief is clunky in comparison to TBS? I've read on BHW that allot tend to give more credit to Spinnerchief for its updates and features.. I've been wanting to ask you about this since I found out about Spinnerchief. I haven't made up my mind on which one to get yet because of this. A post on this would be awesome.. I'm sure other BHer's would enjoy that also.

    • Matthew Woodward
      December 13th, 2012 at 4:57 pm


      Yes I just didn't like the general look/feel/usability of it – for the most part its personal preference but I've been a TBS user since it launched :)

    • Dustin Gomez
      December 13th, 2012 at 6:41 pm

      I'm getting TBS then.. It's cheaper anyway. haha Thanks Matt! :)

      • Matthew Woodward
        December 31st, 2012 at 1:38 pm

        Haha no worrys man :)

  8. Dorothea Kettler

    Hello Matt! Your list includes lots of valuable tools. There's hardly a SEO tool you missed!
    I'd like to show you one more app, that can be very useful for competition research, link prospecting and complex SERP analysis. The tool is called KeySR, you probably haven't heard of it yet, since it's been launched very recently. In order to see how it works, here's a report I generated using it: http://www.keywordsearchrankings.com/keywordreport/car-rentals-dollar.com-SERP-Position-Report-3308c9ca1b.

    • Matthew Woodward
      December 13th, 2012 at 4:58 pm

      On the list to add, thank you!

  9. Vikram Khare

    So GSA is only for Tier 2 links and Ultimate Demon & SE Nuke are Tier1? What is it about GSA that relegates it to only Tier2?

    • Matthew Woodward
      December 13th, 2012 at 4:59 pm

      This question has been answered a number of times in comments across the tutorials

  10. Matthew Woodward


    Thanks for your kind words :)

    I checked it out but I can't seem to find what you actually get with the Free Version? Any ideas?

  11. Karen Barr

    Nice article and thanks for the tipoff about Synnd, I didn't realise it had a free version.

    I'd also add SpinReWriter 3 since it has a free 5-day trial. I prefer it to TBS now.

    • Matthew Woodward
      December 19th, 2012 at 3:06 pm

      Thanks very much added to the list for the update :)

  12. Katie P

    Great list of software thanks for putting it together!

    • Matthew Woodward
      December 31st, 2012 at 1:39 pm

      No worrys glad you enjoyed it :)

  13. Doey Andi

    Finally, great and actual list of seo tools. Personally, i’m using ColibriTool and it’s worth to be mentioned as seo / internet marketing tool. They have competitor finder, keyword-research, Google Analytics integration and more.

    • Matthew Woodward
      January 2nd, 2013 at 5:23 pm

      Looks like a great tool to me, thanks for the share will add it when I update the post :)

      • Doey Andi
        January 3rd, 2013 at 10:46 am

        Oh, thanks for reply :) I’ll visit your blog more often :)

        • Matthew Woodward
          January 3rd, 2013 at 11:30 am

          Cheers man :)

  14. Jay

    Matthew you are very good and give anyone learning seo a lot of very helpfull info. You are my No1 for seo. I am going to email you now, but jst wanted to leave a comment saying this is a list i have wanted for a while now.

    • Matthew Woodward
      January 12th, 2013 at 4:50 pm

      Cheers Jay glad you have enjoyed it.

      Please try and keep questions to the forum if possible so the answers are for everyone’s benefit! Obviously if it’s more personal then drop it in a mail but forum takes priority ;)

  15. Vikas

    Your blog is really full of information I think this will really help me in getting started with SEO :)

    • Matthew Woodward
      February 7th, 2013 at 5:51 pm

      Glad your enjoying it =D

  16. fesada

    You said that it is important to be able to remove tier 1 link. But can’t we just use the google disavow tool to remove those that we don’t want?

    • Matthew Woodward
      February 18th, 2013 at 10:49 am


      It is always better to remove the actual link, better to remove the gun from your head entirely than still have it pointing at you with the safety on.

      Have a read of https://staging-matthewwoodward.kinsta.com/tips/why-google-disavow-is-bad-news-for-seo/

      • Daniel Warren
        July 12th, 2013 at 3:45 pm

        Love your answer to this question Mathew! And lol Logic demands everyone should agree. I have spent the day going through your entire tutorial series, will be doing it again tomorrow as well, one question that comes to mind automatically is would you consider Press Releases individually created and posted on Google news as good tier 1 links?
        Ps. I also posted your links in a few groups I am a member of, very impressive and helpful info I will be returning to your site often I believe. Thanks for the great info.

        • Matthew Woodward
          July 15th, 2013 at 11:28 am


          Haha its true though :)

          Yes PR’s are fine for tier 1, please see the first video in the series and follow the theory a bit closer and put your own thoughts/spin to it :)

          Thanks for the share!

  17. Steve

    Where did Ultimate Demon go? I don’t see it on this page anymore. Did you stop using it?

  18. Steve Baker

    Thanks Matthew for this list, i’ll be sure to bookmark this.

    • Matthew Woodward
      March 6th, 2013 at 12:33 pm

      No worrys :)

  19. sonesh

    Many Of this are new to me

    Thanks for sharing

    • Matthew Woodward
      March 8th, 2013 at 12:05 pm

      Glad you enjoyed them!

  20. tim

    Very usefull list , i have bookmarked it ..i would like to know if you would build any TIER system for youtube video to rank it higher on BIG G ?

  21. Chris

    Which WordPress theme do you use or recommend? I hear Genesis and DIYThemes are good but I want to get your recommendations.


    Great list Matt,
    Just wondering what your thoughts are on SEOpressor plug-in for the onsite stuff??


    • Matthew Woodward
      April 10th, 2013 at 2:05 pm


      I wouldnt bothher with it, as long as you have your keyword or variation of in the title, meta desc, a header tag and in the copy somewhere you are good to go.

      Google are much better at understanding what a page is about and can even make pages relevant to words that aren’t even on the page such as the terms deals/offers

  23. Chris

    Which tool do you use to get your links indexed?

  24. Mark Morphew

    Hi Matt,

    A good selection of internet marketing tools!

    • Matthew Woodward
      April 26th, 2013 at 7:23 am

      Hi Mark,

      Hopefully you’ve found some useful stuff :)

  25. jimmy

    Nice post, thank you for sharing this. and i know another free online backlinks checker: http://siteexplorer.info, this tool is similar with ahrefs, they are so good at checking backlinks, but the difference is that the one i said is free and no limit, it is just like a perfect ahrefs.

    • Matthew Woodward
      April 27th, 2013 at 2:46 pm

      Thanks for the share!

  26. Matt

    Jimmy and Matt,
    With SiteExplorer.info in the recent comment, do you have any comparison of its “rank” algorithm with the Citation Flow/Trust Flow of Majestic SEO or the URL Rank/Domain Rank found in AHREFS.com?

    Also, is there discuss of how these ranking algorithms compare to the SEOMoz authority score?

    Many thanks for your ideas on which are better to use or any combination of them!

    • Matthew Woodward
      May 18th, 2013 at 8:42 am

      Hi Matt,

      Great questions and unfortunately not ones I can answer because I have always ignored these metrics. In my opinion they bear no relevance to Google and as such are worthless.

      Could be wrong but its not something I personally use =\

  27. Matthew Fritz

    I literally stumbled across your website. Thankfully I did.

    Keywords: Impressed. Awed. Amazed. Appreciative.

    Thanks again.

    • Matthew Woodward
      May 26th, 2013 at 10:53 am

      Hahaha thank you very much =D More to come!

  28. Jens

    I must say i’m impressed! I saw someone mentioning your website on the warriorforum because of the experiment you did and it’s really amazing how well you can do with just writing quality content.

    About this list, my favorite is seospyglass along with the other tools in the powersuite, mainly because they offer great value for free products.

    • Matthew Woodward
      May 28th, 2013 at 8:39 am

      Hi Jens,

      Thanks very much :)

      Content is king, whether its the web or TV. There is always a reason one tv series is more popular than another, the same on the web :)

  29. Prince Koku

    Great stuff Matt. This list is huge! An excellent place for those just starting out to pick up and try some excellent new tools.

    By the way you might want to consider adding ChimpRewriter. ( Previously Spin Chimp ). I’ve heard many good things about it on the forum. It’s not free though :)

    Thanks again and do have a great week!

    • Matthew Woodward
      May 29th, 2013 at 8:55 am

      Thanks :)

      I can’t add a not free piece of software to the list of free software ^^

  30. Jacob Suhr

    Another awesome post, Matt. Thank you.

    If I was to make a video tutorial like those you make in this blog, I would make an example campaign where I prepared all the content, used the seo tools for submission and used the tracking software for monitoring the effects of the campaign in the search engines. If I… well. Maybe a blueprint would do the trick as well. Would you publish such a blue print on your site, if *somebody* made it?

    Another tutorial I would like to see would be a “online marketing for Mac-users”. I know that it would be easier to just install Parallels or some windows software on a Mac and just get over it and on with my campaigns. However, I have talked to some fellow marketers who, like me, hate working with Windows os. Would you be willing to make such a curated post on sep tools for mac-fanboys? Would any of you, my fellow readers of this awesome up-and-coming seo blog, like to see Matthew make a tutorial like this as well?

    Best regards


    ps. Ooooh – and the 30th is coming up. The drawing for the Licorne AIO is almost up on us!!!!

    • jacob Suhr
      May 29th, 2013 at 7:31 am

      By the “make an example campaign” I meant an example campaign on a shoe string. And the blueprint would be more of a time schedule where I showed day-by-day when to active the trials on which tools to get the maximum out of them. Hope that made a little more sense. I realised that the Ultimate Guide to Tiered Backlinking shows an example campaign. But the On-A-Shoestring-campaign would be great ;o)



    • Matthew Woodward
      May 29th, 2013 at 8:51 am

      Hi Jacob,

      Sounds good to me – kind of ‘what you need to get started’ type thing and the day to day backend management of it all?

      If someone made that though I wouldn’t publish it here because if someones going to go to that effort to create content, its better off on their own site.

      A Mac post has been requested a couple of times and in my post ideas notebook so expect that at some point :)

  31. zdoox

    Nice List!!

    Do you have tutorial on how to setup an autoblog with WPRobot, made wright.? I tried on many webhosting this plugin, but im gettin a different errors, never managed to make it workt.

    I`d really appreciate that.


  32. Engr. Jamal

    Excellent Post………..

    • Matthew Woodward
      June 17th, 2013 at 4:40 pm

      Thanks =D

  33. Iain

    Great collection of tools.

    I will have to check out a couple of them.

    I holding off on the SEOmoz trial until it changes to the new system.

    I know you did the review and they changed it right after.

    • Matthew Woodward
      June 24th, 2013 at 9:17 am

      Cheers Iain – yeah I’m waiting to hear when they have fully relaunched

  34. CKKhan

    Why isn’t Scrapebox on this list?

    • Matthew Woodward
      June 24th, 2013 at 9:08 am

      The title of the post is ‘FREE SEO Tools’

  35. beskal buruk

    hi matt..

    good info for the new comer like me..

    thank a lot..

    • Matthew Woodward
      July 1st, 2013 at 4:08 pm

      No worrys :)

  36. English Father

    Hi Bro,

    This is really useful blog and keeping going.

    Thanks a lot

    • Matthew Woodward
      July 10th, 2013 at 8:25 am

      No worrys – let me know if there is any topics you would like to see covered!

  37. Gardener

    Great list. I downloaded 3 programs and cant wait to test them. Thanks

    • Matthew Woodward
      July 12th, 2013 at 9:47 am

      Cheers :)

  38. AnonyDev

    The Market samurai trial is now 40 days, Great List by the way.


    • Matthew Woodward
      July 22nd, 2013 at 8:31 am

      Thanks for the update :)

  39. Fawzi

    Thank You Matt, You’re the Best!

    • Matthew Woodward
      July 22nd, 2013 at 7:59 am

      Cheers :P

  40. sadia yousaf

    free SEO software

    • Matthew Woodward
      August 3rd, 2013 at 8:57 am

      Thats pretty much the jist of it ^^

  41. Nick

    Great article Matt, full of useful information. what software do you use to create your logo’s and cartoon?

  42. Nitin

    I hate Market Samurai. Its keyword research just doesnt work. Always hangs at “logging in to google account” message.

    • Matthew Woodward
      August 14th, 2013 at 8:37 am

      Google shut down the keyword tool, we are waiting for an update :)

  43. Ao Dong Phuc

    Thank you so much, it’s all I need

    • Matthew Woodward
      August 19th, 2013 at 4:24 pm

      Let me know if you need any more help!

  44. Josh Kohlbach

    Matty boy, you forgot ThirstyAffiliates! :) Our core plugin is now free on WordPress.org (http://wordpress.org/plugins/thirstyaffiliates/)

    Flipping fantastic list by the way, bookmarked!


    • Matthew Woodward
      September 3rd, 2013 at 9:54 pm

      This post is due an update when I return so I will include it then :)

  45. Wolf Jagsch

    I feel and truely mean that you are one of the best seos out there. I have some questions about tired linkbuilding with gsa to german tier links – how can i does this perfectly – can we skpye togehter – i am your biggest fan in austria. i gave up my job just to become a seo like you. I am allredy doing well but i have problem with tier 2 and tier 3 linkbuilding for my german speaking clients. Maybe you can teach me how to set up GSA right for this.

    Best Regards

    Wolfgang form Austria

    • Matthew Woodward
      September 8th, 2013 at 2:42 pm


      Thanks for your kind words.

      Unfortunately I have little to no experience in this respect so any advice would just be educated guesses at best.

      From what I understand english content/sites for the backlinks are fine for ranking german sites however I would expect that to change in the future as Google develops.

      Hopefully someone with more experience can jump in and provide some advice

  46. Yunesh

    Thanks Matt, you have one of the best tutorials and blogs!

    • Matthew Woodward
      September 11th, 2013 at 11:07 am

      Thank you very much :)

  47. Raymond

    The SEOMoz (Full 30 Day Trial) link is not working :(

    Keep up the good work! :)

    • Matthew Woodward
      September 18th, 2013 at 11:54 am

      Yeah they took it down temporarily =\

  48. Brett

    Great List… Thanks for the effort in putting it all together. Here are a few more to perhaps add to the list..

    SERPIQ – has a few day trial..
    RankRanger has 30 day trial
    myseotool – 30 day trial
    spydermate – 30 day trial
    seolytics – free limited version


    Keep the great news coming!!

    • Matthew Woodward
      September 28th, 2013 at 9:57 am


      Thanks for the suggestions – added them to the updates list :)

  49. firoz

    i dont know about use of seo tools. i am new user, but it is so good seo marketing.

  50. Ngah Benoit

    Hello Matt, Thanks for sharing the best SEO tools with us. I think with these tools in place, It’s not going to be a problem to make my blog search engine friendly. Thanks again.

    • Matthew Woodward
      October 24th, 2013 at 8:21 am

      Just don’t go over board with then all =D

  51. Leo Newbiesup

    just cope your tools to my blog with your [aff]link remained.
    Hope you don’t mind or I’ll keep it private. ;)

    • Matthew Woodward
      October 29th, 2013 at 12:22 pm

      No worrys although I bet your readers would like to know what you use rather than me :)

  52. john seo

    Which one is the best tool and do you know which one works with foreign languages for instance greek? Thank you

    • Matthew Woodward
      November 11th, 2013 at 9:25 am

      Depends on what you are trying to do

  53. Sajit

    This is a great list of free/trial based SEO tools. Thanks so much!

    • Matthew Woodward
      November 23rd, 2013 at 6:15 pm

      Glad it helped!

  54. Tony Nguyen

    Hi Matthew Woodward,
    I love this post. Thanks for your writing. I am a blogger and I always want to have good traffic for my blog. After reading your writing today, I realize that I will have to change some points for my blog in order not to create an attractive niche. I hope that after I created my onw niche, more readers will join it.

  55. Brian

    Hey Matthew, great list here! I have a very noobish question that i’m hoping you might answer. I’m in the very early planning stage to starting out in IM and i’m wondering where these tools should be installed. If i’m using a hosting company, can i install the tools directly to that server and work off of it via remote desktop?

    • Matthew Woodward
      December 8th, 2013 at 3:07 pm

      You can use a windows based VPS which you remote into or just your local windows machine

  56. Sherwin Daniel

    I saw you did not mention Magic Submitter may I ask why?

    • Matthew Woodward
      December 17th, 2013 at 10:26 am

      I tried to use it for a while, one of the worst pieces of software I have ever used =\

      • yunesh
        December 17th, 2013 at 11:38 am

        I am using the $5 trial as of now and I agree with you Mat.

        • Matthew Woodward
          December 18th, 2013 at 10:43 am

          If they just overhauled the interface…

  57. Mikel Ben

    Very nice collection. I’ll be using them right away. Many thanks!

    • Matthew Woodward
      December 29th, 2013 at 5:53 pm

      No worrys :)

  58. Alain

    Hi Matthew

    I love your blog and have watched and watched and …. all the videos . (its driving my wife crazy lol) and now I’m in information overload. I probably suffer from analysis paralysis. I’m confused and keep jumping from one thing to another without actually accomplishing anything concrete. So I thought I would ask here Do you need all the tools in this list? or could you give me a list of what I need in my toolbox for maximum results. Thanks in advance


  59. Muaz

    Thanks a lot, now i can focus on what i really need to get into.

    • Matthew Woodward
      January 6th, 2014 at 11:34 am

      Thanks :)

  60. Jason

    Great selection of sites Matthew. Working my way through the list.

    Just out of interest do you know why the demo version of kontent machine is no longer available as i’m at that point in the tiered link building tutorial

    Do you have any suggestions for alternatives?


    • Matthew Woodward
      January 10th, 2014 at 12:10 pm


      They pulled it since sorry – you can buy it and refund if you dont like it though.

  61. mindlesswizard

    Between what is the social plugin you are using here ?

  62. Gi

    Hi, thank you a for this list.
    I’m using SpyGlass too and the free version is pretty good.

    • Matthew Woodward
      February 10th, 2014 at 11:27 am

      No worrys :)

  63. Sean

    So this is your definition of free? Most of these aren’t free at all – just free trials. I’m really surprised no one else took you to task on this. In fact, there are a lot of very good and genuinely free tools out there and almost none of them are mentioned here.

    • Matthew Woodward
      February 13th, 2014 at 9:19 am

      Did you see the big section about how to squeeze as much as possible out of free trials?

      Eg. if you have an onsite penalty, take the Moz trial to crawl your site and help find the problem. There is no comparable free tool for that. Thats a premium solution 100% free of charge.

  64. bobit

    i wish to know more about SENuke XCR?

    anyone using here?

  65. Reven

    Your website is treasure for me. Personally big fan of your SEO Tools review. Thanks for bringing these tools for us.

    I have a little query please suggest me SEO tool that full fill my demand.
    I want a SEO tools that tell me which niche is popular in which country. For example i put query in SEO tool “Call of Duty” then SEO tool tell me in which country this game is famous most according to descending order and how many monthly searches for particular game. Right now i use Google Trend.
    I want build some gaming review site and want to target some major country like AU, UK, FR, US so i want to know before writing article on games that if this game is famous in this country. How many local searched per month.

    • Matthew Woodward
      March 5th, 2014 at 9:29 am

      Just use the Google Keyword Planner

  66. Curtis

    Hey Matt,
    You may be interested to know that your SEOmoz affiliate link appears to be broken. It was for me at any rate. Just a heads up. Keep up the great work man!

    • Matthew Woodward
      March 10th, 2014 at 8:32 am

      Yeah they killed the program thanks :)

  67. Shabbir

    Hey Matthew,

    I’ve only recently starting following you – this is a really awesome list you have put together. Would you say these are for churn and burn sites only, or when used carefully, can they be utilized for a long term SEO campaign?

    • Matthew Woodward
      March 20th, 2014 at 7:43 am

      Depends on which tool, how you use it and the goals of your campaign.

  68. Gazo

    Thank you for providing me the great free tool. The current trend of visitors to the website is Marketing online indispensable.

    • Matthew Woodward
      March 26th, 2014 at 8:06 am

      No worrys!

  69. Nikhil

    Hi Matthew,

    All the tools you have mention are great, I am already using many of them, they are great. Thank you for sharing these interesting tools with us.

    • Matthew Woodward
      March 26th, 2014 at 8:02 am

      No worrys!

    • Aniobi Ugochukwu
      February 5th, 2019 at 11:30 pm

      Extremely yes

  70. weProms Lahore

    When I read good article I like to make sure I thank the writer, so thank you. Your article is well-written (of course) and just what I like to read. Thanks for sharing such a nice list of free tools.

    • Matthew Woodward
      March 28th, 2014 at 8:53 am

      Thank you for commenting :)

  71. dedi sonjaya

    you are a great way to seo

    I will implement the link building software “nohand no seo”
    better “no no hand seo” or “demon Bokmarking”

    What services are there to index backlinks quickly

  72. Tausif

    You missed this free plagiarism checker


    • Matthew Woodward
      May 9th, 2014 at 4:23 pm

      Nice tip thanks

      • mindlesswizard
        May 9th, 2014 at 6:49 pm

        One question Matt. Is it a good idea to post a article to multiple directories or just add unique articles ?

        • Matthew Woodward
          May 9th, 2014 at 10:28 pm

          There is nothing wrong with syndication just be picky about where it is syndicated to

  73. Sona

    Thanks for these information.

    Whenever I need new software I read again your blog :)

    • Matthew Woodward
      June 25th, 2014 at 2:10 pm

      Thanks Sona :)

  74. Al-Amin Kabir

    Killer Post Matt! Deliver us a completely free tools list someday! :D

    • Matthew Woodward
      July 8th, 2014 at 10:01 pm

      Some of the tools are but for the most part to get the most bang for buck you can live off trials and get all the premium stuff for free to kick start things.

  75. MagneticCooky

    driprevolution got a lot of negative reviews on BHW.
    what is your recently experience?

    • Matthew Woodward
      July 8th, 2014 at 10:00 pm

      I haven’t had any problems with them at the moment, couple of glitches with the initial campaign setup but that was quickly sorted!

  76. alex

    It’s a shame with WPRobot. There are alot of addons you have to buy to make the plugin functional.

    For example: article builder account, big content search account etc.

    Thanks for the post though

  77. Andy

    Your RankCracker work well and enough, I think so :)

    • Matthew Woodward
      July 10th, 2014 at 6:16 pm

      Thanks Andy!

  78. kid

    thanks for sharing the tools matt, i got a few questions hope you don’t mind answering it.
    1)how come you don’t recommend Ultimate demon? is it because it does not come with a free trial?
    2)Do you have any plan to make a case study in regarding perhaps ranking a website?

    Sorry i didnt ask in the forum as it seems you don’t frequent there..


  79. John

    I dont see ultimate demon listed??

    • Matthew Woodward
      July 9th, 2014 at 7:53 pm

      It isn’t free or have a trial

  80. Peter Nikolow

    Can you include mine SEOSpyder? There is forever free version limited with number of crawled URLs.

    Bad news – only for Macs.

    • Matthew Woodward
      July 10th, 2014 at 6:06 pm

      Added :)

  81. KHer0

    Cuterank is an amazing program to add. I have no relation with it but I use it to track my website ranking. It’s free version allows you to track all the KW’s for one website

    • Matthew Woodward
      July 10th, 2014 at 5:55 pm

      Thanks – added :)

  82. Harga Hp Android

    Now I know about the Best Free SEO Tool internet marketing software. thanks for the information very useful for me

    • Matthew Woodward
      July 10th, 2014 at 5:51 pm

      Hope it helps you out :)

  83. Karanbir Singh

    hey bro i have a credit card so some of the tools u r saying need it to even offer me trial so can u make a list of tools that can help me out totally free in link building and other things. Please man help me out .
    I expect u would understand my condition as adsense is also not active on my website so have no income source . if u can tell me any other meathod for ads and income .
    please bro help me out. littrely begging the greatest genious on internet about these things

    • Matthew Woodward
      August 12th, 2014 at 8:34 pm


      Yes because they automatically bill you at the end of the trial if you don’t cancel. Just setup a calendar reminder sorted :)

  84. George

    Hey Matt thanks for this little resource page. There are so many tools out there for ranking & back links, the main thing is finding one that is accurate!

    • Matthew Woodward
      August 29th, 2014 at 1:47 am

      I don’t believe there is 1 single tool you can use to find backlinks accurately

  85. lova

    Hi Matt. Greatings from a French speaking marketer.

    First time on your and I’m hooked. So many great infos about SEO. Thanks for this list of tools.

    Keyword Researcher is a tool I knew existed and stumbled upon months ago but I completly lost track of it and could not remember nor its URL nor how it’s names.

    Wanted to find it back and today I’m glad to finally get my hand on it again thanks to your post. Grateful.

    Now, you may have missed “Keyword Canine”.
    What I like best with them is their color coded selection of easy to rank keywords. Keywords are completely algorythmically analysed and color coded as RED (difficult), YELLOW (intermediate) and GREEN (Easy) to rank for.

    And it also has competition analysis. It’s really that good in my opinion. And it’s made by noone else than Mr Jonathan Leger :)

    It’s $7 3 days trial, then $47 per month.

    Wow! There’s a lot to read here on your blog. I’m back at it again. Thanks again for all the great info and for making me find back Keyword researcher again. I’m so glad for that.

    By the way, what about a review of how you use Keyword Researcher? And do you use it often?

    • Matthew Woodward
      September 7th, 2014 at 9:57 pm


      Thanks for the suggestion but this is for free tools!

  86. lova


    Nice list as I said yesterday. (I see no trace of my long comment I did yesterday. It’s bizarre).

    I said an addition to this list would be keyword Canine, made by jonathan leger.
    Easy color based keyword selection (green= easy, yellow= intermediate, red= Hard don’t pursue).

    That’s it. Let’s see if this comment is going through this time.

    Thanks for this list again, especially for keyword researcher. Google autofill queries scraping is golden.

    • Matthew Woodward
      September 7th, 2014 at 9:54 pm


      Comments must be approved first!

      Is it a free tool?

  87. Kindanewto Seo

    Hello Matt,

    Quick question, is WP Robot good for a regular blog? Won’t the blog be penalized by google because of duplicate content?


    • Matthew Woodward
      September 30th, 2014 at 1:59 pm

      You can use WPEngine to create auto blogs no problems

  88. Polina

    Thanks for your writing.
    I have tried Drip Revolution and it is much better than the rest, I can see the positive reaction having the social signals spread over a period of time, this is a fantastic idea and I would recommend it to everyone!

    • Matthew Woodward
      October 29th, 2014 at 3:33 pm

      Great to see you had success!

  89. Matthew Woodward


    Thanks very much :)

    In terms of what other programs well, it depends on the goals of your business and what you are trying to achieve with your current strategy.

    • Blue Oceans Team
      November 10th, 2014 at 6:17 pm

      Hi Matthew,

      Thanks for the response! That’s a difficult question as it varies from website to website. But we have always combined SEO, Social Media, traditional link building and Google Ads with success in smaller markets such as the Caribbean. It’s been a bit ‘intuitive’ having done it many years to be honest. But we also have some larger websites in Europe with many pages and keywords and it’s becoming difficult keep up hence buying SEO PowerSuite. Also some of those websites don’t want to have any links on their website as they are ngo’s or large companies so we’re thinking of expanding our strategy. Therefore any techniques and programs to buy (through your website) you think would suit a step up even if it’s spinning articles, tiered link building, private blogs or anything would be much appreciated. Also if your answer is – it’s up to you – surf my site then no worries!

      Thanks again mate,
      Blue Oceans

  90. Sahil Arora

    Well this list is too long. Would please tell me the best tools out of the ones you mentioned above Matthew?

    Thanks & Regards,
    Sahil Arora

    • Matthew Woodward
      November 19th, 2014 at 5:27 pm

      Depends on your businesses current needs and goals

  91. Cristina

    Hello Matthew,
    Congratulation for this great collection of tools!

    We’ve just published a free Citation Discovery tool on


    Will love to hear your feedback on it,


  92. Darrell

    Hi Matthew

    I noticed while searching for the term internet marketing software, you are currently on page 1 of Google ….

    • Matthew Woodward
      December 14th, 2014 at 4:56 pm

      Awesome to know thank you :)

  93. Trey R.

    I like serped.net. All in one seo tool. Not Free but worth the cost, imo.

    • Matthew Woodward
      December 16th, 2014 at 10:08 pm

      Well you do get what you pay for

  94. shivkant baghel

    Thanks for this great post and tools list, i like your blog because you never hide anything to your readers like other bloggers do.

    • Matthew Woodward
      December 17th, 2014 at 8:17 pm

      No problemo :)

  95. adam

    Have you tried http://www.serplab.co.uk ?
    Its a great free rank tracking tool – surprised its not on the list

    • Matthew Woodward
      January 25th, 2015 at 4:55 pm

      Not played with it personally – thanks for the extra suggestion!

  96. Jude

    Does Rank Cracker still work? Ive tried it a few times and it doesn’t seem to do much.


    • Matthew Woodward
      February 5th, 2015 at 3:51 pm

      Yeah I use it on Friday – what problems are you having?

      • Jude
        February 10th, 2015 at 8:39 pm

        Sorry! Its working fine now. Great tool. Thanks!

  97. Adi

    Hi Matt,

    I have a quick question for you: What tool do you use to cloak the affiliate links you add on this website?

    Thanks and keep it up with the great tips & trick you provide here!


  98. kevinb

    Thanks for compiling the list! Love your site, please do not change a thing

    • Matthew Woodward
      February 11th, 2015 at 9:49 am

      Actually I will be making some serious changes in the next 2-3 months but they are for the best I promise :)

  99. Marla

    I love what you’re doing. I am actually overwhelmed by it all. I am a bit of a novice and want to drive people to my business using Facebook and my web site- oh where to start!!!!!

  100. Samuel Emmanuel

    Nice Post! Very Helpful SEO Tools.
    Thanks A Lot Matthew

    • Matthew Woodward
      February 20th, 2015 at 8:19 am

      Glad to be of service :)

  101. anthony

    hello mattew,
    i must say i always value and enjoy all your post. keep it up. please do you have any video tutorial for widening website width bcos am having problem with myteamshop theme that you are using on your site, my images are overflowing to my widget area.
    please check it out http://www.binaryoptionscan.com

    • Matthew Woodward
      March 5th, 2015 at 8:11 am

      I’m not using that theme sorry

  102. chiragnayyar

    Awesome tool set . Lot of tools now i am using for my own blog.

    Thank for sharing!!!

    • Matthew Woodward
      March 13th, 2015 at 8:01 am

      No problem :)

  103. boogie

    thanks for sharing.. but i like tool moz pro by moz.com..
    this tool very powerfull spy backlink and analyze site..
    good information

    • Matthew Woodward
      March 24th, 2015 at 8:13 am

      Has a very small database of links though

  104. Tangki Fiber

    very usefull, thank for sharing and link

    • Matthew Woodward
      March 24th, 2015 at 7:41 am

      No problem!

  105. avi


    You forgot a great too that I use http://www.longtailpro.com

    Thank you this is amazing list

    • Matthew Woodward
      April 6th, 2015 at 9:27 am

      It’s not free

  106. Wandering Carol


    • Matthew Woodward
      April 6th, 2015 at 9:27 am

      Thanks :)

  107. Buy Nice Things

    As an SEO and internet marketing noob, this is the perfect list. I will inspect it in depth and squeeze all the value from the resources you have so kindly shared here. In time I hope to invest in all the tools you recommend in your video tutorials both paid and free but we all have to start someplace and being resourceful is essential.

    • Matthew Woodward
      April 9th, 2015 at 5:00 am

      I hope it helps you out thank you :)

  108. jonh

    I suggest more seo tool to check seo onpage of any webpage very easy is http://247seochecker.com

  109. Honey Vig

    I was using Pingdom to test loading speed but found its not really that reliable. GMetrix looks like a great tool so I’m glad I found your article.

    • Matthew Woodward
      May 13th, 2015 at 4:08 am

      Yes I use a combination of tools to get a better view of things

  110. Jon

    Nice List . Good work Matt :-)

    Any Ideas about any softwares/plugins for creating Images for wordpress blogs . Like the ones you used here http://agency.matthewwoodward.co.uk/services/private-blog-networks/
    looks very professional .

    • Matthew Woodward
      June 6th, 2015 at 10:55 am

      They are just part of the theme

  111. Mark

    Thanks for sharing the most useful tools …. however i prefer moz as a professional. This tool terribly powerful to spy backlink and analyze website..

    • Matthew Woodward
      June 4th, 2015 at 2:20 pm

      Yes but has the smallest database when compared to Ahrefs and Majestic

  112. radhe

    I am interested to use this free seo tools but also little confused after see long list of seo tools and still thinking which one use or not

    • Matthew Woodward
      July 6th, 2015 at 9:22 am

      Choose the tool the best fits your strategy

  113. taifur


    i am honest and hard seo worker . can i help me for blogging ?

    • Matthew Woodward
      July 13th, 2015 at 2:50 pm

      I’m not sure what you mean

  114. venkat

    Hi Matthew,

    You are Rocking .

    Thanks very much

    • Matthew Woodward
      July 16th, 2015 at 9:58 am

      Thanks Venkat :)

  115. Lenny Rowell

    Could you use the autoblogger to keep content updated on your PBN sites?

    • Matthew Woodward
      August 7th, 2015 at 7:24 am

      Yes if you wish – personally I don’t add content to my PBN sites once built

      • Lenny
        August 7th, 2015 at 7:52 am

        How can you link out to your sites if you do not have relevant content? Are you saying you put up let’s say 30 articles one time and link out to your sites, then once you have linked out using each article you move on to the next PBN site?

        • Matthew Woodward
          August 10th, 2015 at 12:53 pm

          Yup, but I only like to my money site once from each PBN domain

  116. brian

    Hi matt found this tool pretty useful https://kwfinder.com/ curious of your opinion.Here is my set of tools that i the use internet business promoter,Inspyder Backlink Monitor,long tail pro and buzz bundle.love your blog keep up the work.

    • Matthew Woodward
      August 12th, 2015 at 12:29 pm

      That’s a pretty sweet tool!

  117. Bharat

    That’s a great detailed listing, will certainly try some of the suggestions.

    • Matthew Woodward
      August 24th, 2015 at 1:52 pm

      Let us know if you are aware of any others!

  118. Sagor Ahamed

    Wonderfull post like it

    • Matthew Woodward
      August 27th, 2015 at 10:19 am

      Thanks Sagor

  119. Source Cars

    Thank Brow

    • Matthew Woodward
      August 31st, 2015 at 10:10 am

      No problem :)

  120. kiran mulay

    masterpieces !!!!

  121. Kumar Vivek

    Great Content ! I have never seen Free SEO Tools that are working so great. I thought there are no Free Tools like Rank Cracker. But Thanks to this site

    • Matthew Woodward
      September 11th, 2015 at 1:37 pm

      No problem Kumar :)

  122. Ben

    Love your posts and your style Matthew.

    • Matthew Woodward
      September 10th, 2015 at 10:13 am

      Thanks Ben :)

  123. Lenard Rusty

    This is a great list of SEO tools. In particular, I’m a big fan of Google Analytics and Moz.

    I actually just compiled a really thorough guide of SEO Tools of my own. I think you might find some of the ones not mentioned here useful.

    Thanks for the great stuff and a lot of it! :-)

    • Matthew Woodward
      September 14th, 2015 at 10:03 am

      Where is the list though :)

  124. David Boone

    Matthew, thanks for a very useful article.

    I have been using Drip Revolution for over six months now and it works quite well. I don”t have much experience with SEO tools, but from those few I have used, Drip Revolution seems to be the one that does the job!

    • Matthew Woodward
      September 17th, 2015 at 11:34 am

      No problem it’s a good service at a fair price :)

  125. privateblognetwork

    Awesome Matthew…Really a Great set of info.
    Love your content locking idea, thats just brilliant!

    • Matthew Woodward
      September 25th, 2015 at 11:51 am

      No problem :)

  126. Charan Pammi

    Killer List !! awesome But most of the bloggers use ahrefs and open link profiler

    those are suggestable ?

    Thanks in Advance

    • Matthew Woodward
      October 14th, 2015 at 9:43 am

      Yes but they dont fall under the term ‘free’

  127. Laks

    Though i am bit late to see this post..All much needed things at one place really great to see this..thanks Mathew..:-)

    With content machines/generators/spinners there will be threat to original content writers because with the same content users are able produce no.of articles by simply changing the wording and terminology. Am I right Mathew..??

    • Matthew Woodward
      October 19th, 2015 at 10:05 am

      Yes but you will never get to the quality of flow of a true word smith

  128. Neven

    Hi Matthew,
    Thank you for this nice post.

    • Matthew Woodward
      October 19th, 2015 at 9:46 am

      No problem Neven :)

  129. Nivar

    hello Matthew,
    got such a great knowledge by you post friend, i very much like keyword research {long tail pro} and on the site page website Auditor i like most…..
    you just provide awesome tools which gives lot of benefits……..
    Thanks friends

    • Matthew Woodward
      October 28th, 2015 at 9:40 am

      No problem glad to have helped you out!

  130. Edward Kevin

    Hi Matthew,

    I like your blog very much. Can you list the best content spinning tools which are available in the market.

  131. chris


    Thanks for a killer list of information.

    Are there any tools your recommend that will send me alerts for keywords or email addresses across all search engines please.

    Both free, and trials please ?

    Anything you can think of would be really appreciated.


  132. wikilink

    My company invested a lot of money for SEO campaign since we started and now we’re thinking of alternative that won’t cost us a big sum. Thanks for the tips! That helps my company a lot!

    • Matthew Woodward
      November 21st, 2015 at 6:05 pm

      No problem :)

  133. aquarius0126

    i have been looking for this kind of free software for a long time, but almost of them just cheat me to click the title, and then content is not what i want,. almost every kind of software is needed to pay for money, even if i find someone free but there is no way to download, i have reviewed this article totally, and click the software i want, but still cannot find where to download it. so frustrated.

    • Matthew Woodward
      December 8th, 2015 at 2:06 pm

      For the majority of them you just sign up for a free account or a trial account

  134. Bill

    Great click bait title. ZERO value in this except to line your pockets with affiliate commissions…

    The majority of these listed are not FREE, but offer a FREE Trail. Great affiliate commissions for you though!

    You’re better then this Matt……

    • Matthew Woodward
      December 17th, 2015 at 3:25 pm

      Well we have a differing opinion because even to this day, I still skimp and save on money by taking advantage of free trials to get all the premium features without paying a penny. Especially when its an odd ball task I might only need to do a handful of times.

      If you were just starting out you could use the Market Samurai trial for all of your keyword research and to make a complete plan of attack. You could use the free trials of BuzzBundle and Mention to drive your first traffic. You could use the free tubetoolbox trial to build your YouTube audience etc

      Doing that would save you nearly $400, but still gives you the same results except you would still have the $400…

      Some people are more resourceful than others ;)

  135. Jenny

    Free SEO tools I’ve been looking for a long time, but could not. So thank you for sharing it.
    Carry on…

    • Matthew Woodward
      December 17th, 2015 at 3:03 pm

      Haha no problem :)

  136. Glen

    This is such a great list Matthew! I can’t wait to start using some these tools. I am curious, what is the best software for building some safe links directly from a money site? I’m very new to link building, but I’d like to start getting some better anchor text out there.

  137. Douglas

    Great list. One question: with Google algorithm changes, is it still feasible (or best practice) to use the article spinning software?

    I’ve read mixed reviews from people but wanted to ask you (as someone trusted and successful).


    • Matthew Woodward
      January 12th, 2016 at 11:50 am

      Yes as long as you actually spin it properly so its readable and unique, but most people take shortcuts and then get busted =/

  138. abedini

    Thanks for the awesome Helpful….

    • Matthew Woodward
      January 12th, 2016 at 11:03 am

      No problem :)

  139. Ivo Maciel

    Muito Bom conteúdo. Virei seu Fã!

  140. MM Askari

    Hi !!
    nice collection of free tools dude, I am using this tools for my website…thanks

    • Matthew Woodward
      January 15th, 2016 at 9:56 am

      No problem :)

  141. Mohd Arif

    Awesome post. While SEMrush tends to provide bad ranking data in my experience, their other competitive analysis tools are pretty spot on. This is a prime example of how to use these to your advantage. Thanks for writing this up.

    • Matthew Woodward
      January 14th, 2016 at 7:34 pm

      No problem Mohd glad to be of service :)

  142. Billy

    What a mighty list! Thanks for compiling all of this! GetResponse is my all time favorite.

    • Matthew Woodward
      January 27th, 2016 at 4:59 pm

      No problem Billy :)

  143. John

    what about screaming frog? Mailchimp? I can’t imagine doing seo or email marketing without them. I guest that’s just a list of sponsored placements/ tools.

    • Matthew Woodward
      February 3rd, 2016 at 8:30 am


    • Tyronne Ratcliff
      March 21st, 2016 at 4:26 pm

      I was thinking the same thing. Screaming Frog is one of the best free SEO tools out there!

  144. Damian

    What is the WordPress login you use for email opt in, when users are viewing your video content?

  145. Priyanka

    Page modo is also great tool for social media.

    • Matthew Woodward
      March 18th, 2016 at 1:05 pm

      Thanks for the extra share :)

  146. iyan

    What is the WordPress login you use for email opt in, when users are viewing your video content?

  147. Untung

    Hi Matthew,

    Thanks for the awesome collection. I use mailchimp free version (2000 subscribers) for for email marketing. Is it worth to use many account to manage subscribers? I mean if use 5 account it mean I can manage 10.000 subscribers. Please advise. :)

    • Matthew Woodward
      April 15th, 2016 at 1:48 pm

      No that would be an absolute nightmare!

  148. Nikolay Stoyanov

    Great article Matthew! Some really nice tools you got there! Do you think that SEO tools business will remain as good in future as it is now?

    • Matthew Woodward
      April 29th, 2016 at 9:11 am

      As long as there are search engines, we will need to optimise for them

  149. TomyAds

    Thank you very much for all the info now i dont need to spend money on fiverr anymore and create mi own backlinkc campaign
    Thank you again

    • Matthew Woodward
      May 10th, 2016 at 12:35 pm

      Kaaapowww =D No problem :)

  150. Parth Banerjee

    “GRRREAT List” certainly gonna help a lot.

    • Matthew Woodward
      May 19th, 2016 at 11:41 am

      No problem Parth!

  151. Vince

    OMG! I’ve been searching for SEO tools & internet marketing software then I found this article. Thank you for the resources. I want to try it right now!

    • Matthew Woodward
      May 24th, 2016 at 10:50 am

      Let me know which your favorite is!

  152. Evelyn

    Impressive list! I’m happy to see GetResponse on it. It quickly became my favorite email marketing tool! :)

    • Matthew Woodward
      May 24th, 2016 at 10:50 am

      It is a great tool indeed!

  153. Samuel

    Reading this from Kenya and loving the tools!

    Thank you Mr.Woodward.

    • Matthew Woodward
      May 25th, 2016 at 10:09 am

      Awesome! I love the internet =d

  154. Wil

    Uffff man you did a great job with this list, it was helpfully to me

    • Matthew Woodward
      June 1st, 2016 at 3:45 pm

      I hope it does =D

  155. vineeth m

    Oh This is the most complete list i ever met. Already bookmarked. You are amazng Mathew Woodward. Thank for sharing

    • Matthew Woodward
      June 18th, 2016 at 5:49 pm

      I’m glad you are enjoying them Vineeth!

  156. Darren Shaw

    Hi Matt,

    Great article again. :-)

    If I give links on my forum which is forum.domain.com (subdomain) and ask for one to http://www.domain.com – is that still considered a link exchange or 2 one way links?

    Thanks in advance.

    • Matthew Woodward
      July 7th, 2016 at 10:52 am

      They cancel each other out

  157. Erica

    What a fantastic list of resources! We actually recently launched a SEO auditing tool that works with Chrome (http://www.trinityinsight.com/blog/seo/one-click-seo-auditor/), it might make a good fit for your page and help your readers.

    Either way, keep up the awesome work!

  158. madhu

    what a fantastic back links website i like it very much

    • Matthew Woodward
      July 23rd, 2016 at 11:14 am

      No problem :)

  159. Graavaa

    I want you to thank for your time of this wonderful read!!! I definately enjoy every little bit of it and I have you bookmarked to check out new stuff of your blog a must read blog!!!!

    • Matthew Woodward
      July 23rd, 2016 at 11:13 am

      Thanks Graavaa, glad you enjoy it!

  160. Ivor O'Donnell

    Great list!
    Although I’m using SERPStat for my keyword research as give more accurate results than most tools.
    Still very good list, thanks!

    • Matthew Woodward
      July 23rd, 2016 at 11:03 am

      SERPStat looks like a really bad clone of SEMRush

  161. CDG Brand

    Wow! This is an awesome list Matthew. I thought I was the only one that believed a right blend of SEO Techniques yield the best results. For me it’s 70% WH / 20% GH / 10% BH. How do you role?

    • Matthew Woodward
      July 23rd, 2016 at 10:59 am

      There isn’t really a one size fits all solution in SEO

  162. Manish Sharma

    Thanks for share this useful information with us. I used most of tools for my projects.

    • Matthew Woodward
      August 11th, 2016 at 3:26 pm

      No problem!

  163. Tou

    I would like to see a review of mass planner.

    Also I’ve always wondered how you do your interlinking, is it done manually or are you using some kind of plugin to interlink your pages/posts? I really like your site’s architecture .

  164. Leanberg Technologies

    This is really a great list. Thank you for a very handy guide.

    • Matthew Woodward
      September 13th, 2016 at 9:30 pm

      Which was your favorite tool?

  165. Rinkesh

    Stupendous list. Bookmarking it for now.

    • Matthew Woodward
      September 26th, 2016 at 12:32 pm

      Make sure you come back :)

  166. Andrew

    Thsnks for posting the tools list! This will certainly come in handy. GetResponse also offers now marketing automation.

    • Matthew Woodward
      September 26th, 2016 at 12:23 pm

      Thanks Andrew :)

  167. A Oxford

    Another really useful post Mattew so thanks. When it comes to ranking tools I think proranktracker has everything you need and it can even send white label reports direct to clients on autopliot so this gets my vote.

    • Matthew Woodward
      October 12th, 2016 at 10:36 am

      No problem :)

  168. Palashtd

    Hi Bro,
    Thia is an excellent list for a webmaster. But I would like to know, have any free version of SEOPressor WordPress plugin?

    • Matthew Woodward
      October 12th, 2016 at 10:17 am

      SEO by Yoast has a similar feature that is free

      • Palashtd
        October 12th, 2016 at 10:23 am

        Thanks for your reply.

  169. Nick Coughlin

    There are a couple good ones that I think you missed.

    Spyfu.com is great for analyzing your competitors keywords, tracking your rank for your keywords and a lot of other great stuff.

    Hotjar.com is really great for analysing your UI. You can record your visitors interacting with your pages, create heatmaps, conversion funnels, and it’s really easy to use. I’ve personally used both those tools and gotten really great insights.

    • Matthew Woodward
      October 12th, 2016 at 10:16 am

      Thanks for the extra suggestions :)

  170. Coruña Seo

    Good Tools Math¡¡ thanks for the info bro

    • Matthew Woodward
      October 26th, 2016 at 3:09 pm

      No problemo =D

  171. john

    nice tools

    • Matthew Woodward
      October 26th, 2016 at 2:21 pm

      Thanks John!

  172. Albert H.

    Great list. I don’t know what to try first… :-)

    • Matthew Woodward
      November 3rd, 2016 at 9:46 am

      Which ever one best aligns to your current goals and strategy

  173. Goran Candrlic

    Hi Matt, thanks for the great list!

    I’d like to suggest adding SEOCrawler.co to the list. Has lot of useful features as well as a free 14 day trial.

    • Matthew Woodward
      December 13th, 2016 at 10:10 am

      Thanks for the suggestion!

  174. Steve

    I’ll see what works for me

    • Matthew Woodward
      November 24th, 2016 at 2:53 pm

      Let us know how you get on Steve!

  175. panneer

    Thanks, Matthew very useful list for me.

    • Matthew Woodward
      November 24th, 2016 at 2:44 pm

      No problem :)

  176. Andrew M. Hill

    Hey,Great post!!!
    For somebody starting out with internet marketing and becoming a professional at it, these search engine optimisation tools and suggestions are a helpful guide to follow.

    • Matthew Woodward
      November 24th, 2016 at 2:41 pm

      Thanks Andrew!

  177. Durga chalisa

    Good article Matt! Which tools do you use on daily basis for optimization?

    • Matthew Woodward
      November 29th, 2016 at 6:53 pm

      Well I am never doing the same thing daily =/

  178. SEO Comapny Bournemouth

    Excellent list. Google analytics for essential acquisition data is my favourite, and screaming frog for indepth crawls on large ecommerce sites.

    • Matthew Woodward
      December 22nd, 2016 at 10:58 am

      I hate having to crawl huge sites haha even with tools!

  179. Shaikh Masood Alam

    Thanks for sending me email about this massive list, but Imagify is best as compared to WP Smsh in free version and we can use mailerlite instead of AWeber in free mode.

    • Matthew Woodward
      December 20th, 2016 at 1:38 pm

      Thanks for the extra tips!

  180. Louis

    Awesome list! Thanks Mat. Bookmark done

    • Matthew Woodward
      December 20th, 2016 at 1:37 pm

      Thanks Louis!

  181. Phil Alnath

    Great post. Really appreciate the time you have taken on this article. Will be doing my best to follow your advice!

    • Matthew Woodward
      December 22nd, 2016 at 10:57 am

      No problem Phil, glad to be of service :)

  182. suresh

    i want unlimited backlinks finder,- open source software.
    The tools in the post, contain trail and free (with some limitation).
    Eg. SEO spy glass can only find 1000 backlinks for free account. I need to sign up for premium version to export unlimited BL’s.
    Thanks in advance.

    • Matthew Woodward
      December 22nd, 2016 at 10:56 am

      There is no such thing as a free unlimited backlinks finder

  183. Manish Sharma

    Thank you so much to share with us. I use Mos of tools.

    • Matthew Woodward
      December 22nd, 2016 at 10:56 am

      No problem Manish :)

  184. Niranjan kumar

    Always i read you all post and from doing this, I collected many tools from your different posts, these tools help me a lot in do SEO easily and effectively.
    today page speed is the very interesting topic for me because from last few month I am trying to achieve best loading time for my sites. now I got under 3sec load time of my sites. thanks for your all great post.

    • Matthew Woodward
      December 31st, 2016 at 2:17 pm

      No problem Niranjan!

  185. Mohan

    exhaustive yet informative read. Thanks.

    • Matthew Woodward
      December 31st, 2016 at 2:16 pm

      Haha thanks Mohan!

  186. Gaurav Sharma

    Hii Matthew ,
    Thanks for Putting all Necessary Tools for Blogging at one Place. Google Analytic have this “Not Provided” Keyword and creating lots of Issue, We can’t track all Keywords and also From Last One month Adword Keyword Planner not Giving Accurate Search Volume its Giving just range of Number.
    So Better to Use SemRush And other Keyword Marketing tools.

    • Matthew Woodward
      December 31st, 2016 at 2:15 pm

      You can pull that data out of Google Search Console instead

  187. Noel Mades

    Full of information about FREE SEO :)

    Thanks Matthew.

    • Matthew Woodward
      December 31st, 2016 at 2:13 pm

      No problem Noel!

  188. hafis

    Man, that was huge! :D

    How can you write so much, it will take a month for me :P

    • Matthew Woodward
      December 31st, 2016 at 2:13 pm

      Hustle hustle :)

  189. Sam

    ONE POST & Ultimate Free SEO Tools LIST (Y)

    • Matthew Woodward
      December 31st, 2016 at 2:12 pm

      Kapow :)

  190. M. Jason

    Wow much wow. There is no doubt this Tools will save my credit card massively. Free SEO tools Encyclopedia! Just installed all of the extensions for SEO :D

    • Matthew Woodward
      December 31st, 2016 at 2:09 pm

      Hahaha no problem

  191. Stella

    This is a great list. Thank you for taking time to put it together Please use the correct word “world’s” in the title, since there is only one world as far as we know. :-)

    • Matthew Woodward
      December 31st, 2016 at 2:07 pm

      I like my bad grammar

  192. saheed

    Thanks so much for this comprehensive guide. it will definitely prepare me for 2017 seo.

    • Matthew Woodward
      December 31st, 2016 at 2:04 pm

      No problem Saheed!

  193. With Salah

    Thanks so much for this massive list of free tools, It is amazing !

    • Matthew Woodward
      December 31st, 2016 at 2:03 pm

      Hope it helps you out!

  194. Tokmun

    Thank you very much, very important tools for SEO, Great !!!

    • Matthew Woodward
      December 31st, 2016 at 2:03 pm

      No problem Tokmun!

  195. Emenike Emmanuel

    Hi Matthew,

    Thanks for sharing. I use all Google’s tool and a few of others here. I will start trying out some of these ones you talked about here. I’m sure it will be helpful to me.

    • Matthew Woodward
      December 31st, 2016 at 2:02 pm

      No problem :)

  196. adan

    tool seoprofiler is the best

  197. Yasir Lodhi

    I appreciate your efforts in collecting the information.Thanks for sharing your knowledge.

    • Matthew Woodward
      December 31st, 2016 at 1:48 pm

      No problem Yasir :)

  198. raju ginne

    nice tutorial! i have downloaded your rank cracker, i guess you missed alexa

    • Matthew Woodward
      December 31st, 2016 at 1:48 pm

      Alexa is irrelevant

  199. Karen

    Amazing list! Thank you!

    • Matthew Woodward
      December 31st, 2016 at 1:46 pm

      No worrys Karen!

  200. Louis Schoeman

    Mat, what tool do YOU use to do the ultimate technical audit on a website?

    • Matthew Woodward
      January 5th, 2017 at 9:15 am

      I used DeepCrawl on this blog recently

      • Johan
        February 27th, 2017 at 2:45 pm

        Hi Matthew thank you i used DeepCrawl a wile back not a bad tool for an audit!

  201. Ro245

    Thx for new ideas.

    hunter.io its amazing tool.

    and WP Smush for best website load speed. .

    • Matthew Woodward
      January 20th, 2017 at 1:24 pm

      Don’t forget CloudFlare for speed

  202. Avidomi

    DeepCrawl is excellent tool for SEO analysis

    • Matthew Woodward
      January 20th, 2017 at 8:32 am

      It sure is!

  203. hazel kumar

    This is indeed a great compilation, specially for someone like me. Thank you for sharing this.

    • Matthew Woodward
      January 20th, 2017 at 8:28 am

      No worrys Hazel

  204. Kushagra Asati

    Thanks for the suggestion. These tools are really great i have used semrush and it really helps to boost my site ranking

    • Matthew Woodward
      January 31st, 2017 at 9:41 am

      Yeah its one of the most powerful tools for SEO!

  205. Sammy

    Great Article Matt, I guess tools provides sneaky way of getting smarter than the competitors ;)

    • Matthew Woodward
      January 31st, 2017 at 9:29 am

      They do indeed :P

  206. imandar media

    thanks for help me

    • Matthew Woodward
      February 27th, 2017 at 10:43 am

      No worrys :)

  207. jeux complet

    I appreciate your efforts in collecting the information.Thanks for sharing your knowledge.

    • Matthew Woodward
      February 27th, 2017 at 10:35 am

      No worrys

  208. diễn đàn rao vặt ttvnol

    It is actually a great and helpful piece of information. I
    am glad that you shared this helpful info with us. Please keep us informed like this.
    Thank you for sharing.

    • Matthew Woodward
      February 27th, 2017 at 10:26 am

      No worrys :)

  209. Abdul Hakim

    Lot of thanks, it will be helpful SEO.

    • Matthew Woodward
      February 27th, 2017 at 10:25 am

      I hope so :)

  210. SEO Coimbatore

    There are so many free seo tools are there google page speed insights ,google keyword planner , Google analytics

    • Matthew Woodward
      February 27th, 2017 at 10:17 am

      There sure are!

  211. ashimc

    You are so cool. The every articles you have wrote was so nice and very benifical


    • Matthew Woodward
      August 10th, 2017 at 11:13 am

      No problem Ashim!

  212. Ali

    Hello Mathew,

    I have been following your blog for a while, never commented. But i have always used your affiliate links while purchasing software/tools you recommend, so you can earn commission from my wish and well. Since your knowledge is pretty real unlike google with all subjective information.

    I have been quite stable with keyword rankings in google. Your blog has always showed me missing pieces of SEO.

    Literally, This post has forced me to comment.

    well done mate!

  213. Shanjei G

    This was really helpful. Thanks.. I’ve been following your guides and email letters for so long!

    • Matthew Woodward
      August 3rd, 2017 at 2:32 pm

      No worrys Shanjei

  214. serptrackertoday

    It is a great post about free SEO tools. The best thing is that most of the tools are free. I hope your list will be more helpful for those viewer who are searching for a keyword research tool. I know that you are good keyword researcher. You know very well that choosing best keyword is very important for any kind of blogger. For this reason you have to monitoring on the right keyword position. Like me all the bloggers want to more traffic and rank their website on search engine. SO that they need to check best targeted keyword and also analysed competitor.

    Usually I use Semrush, Moonsy and Keyword Rank checker by SERPS to check my keyword ranking. But you had helped me in many ways. Here you have shared a lot of keyword research tools. Keep sharing this type of tools again. Thanks for your great post.

    • Matthew Woodward
      April 14th, 2017 at 7:32 pm

      The problem is, the best tool for the job – is rarely the free tool.

  215. Maxim

    For checking the backlink situation I used the site of seo-united. But openlinkprofiler.org is much better due to more details. Thx for this information :-)

    • Matthew Woodward
      April 14th, 2017 at 8:59 am

      Ahrefs is the best tool for that task

  216. wall

    i think its best post on internet thanks admin

    • Matthew Woodward
      April 14th, 2017 at 8:57 am

      Haha thanks!

  217. Sandrella

    Content is king.

    • Matthew Woodward
      August 4th, 2017 at 2:17 pm

      It is indeed

  218. Jyothi Prakash

    A huge marathon post clearly depicting all the available Seo tools online, Tremendously useful to all newbies as well as experienced players in Blogging.

    • Matthew Woodward
      August 4th, 2017 at 2:16 pm

      Hope it helps you as well!

  219. Temi

    I don’t know how to thank you on these lists you gave.. I learnt a lot thanks a lot

    • Matthew Woodward
      August 4th, 2017 at 2:10 pm

      No problem Temi

  220. Robert Frank

    Another great tool I’ve been using the past few months is Copyleaks.com it’s a great way to be notified if someone has created duplicate content of anything you have written. Super easy to use and effective plans!

    • Matthew Woodward
      July 18th, 2017 at 5:45 pm

      Great tip thanks Robert

  221. Jack

    Many of those tools are NOT free you moron.

    • Matthew Woodward
      July 18th, 2017 at 5:44 pm

      No but they have free trials that allow you to get all of the premium features without paying.

      For example you could use the SEMRush trial to make an entire plan of attack, keyword research, keyword matrix, competitor research and much much more without paying anything.

  222. Sumit Dadwal

    Your article shows your dedication. I will try my best follow this article. Thanks brother..

    • Matthew Woodward
      July 14th, 2017 at 8:24 pm

      No problem Sumit!

  223. Norman A

    thanks alot for u’r advice,, I’ve good speed for load my site now.. :)

    • Matthew Woodward
      July 13th, 2017 at 7:17 pm

      Glad to hear it!

  224. Eka

    Great tools. Save a lot of my time and energy. :)
    Thank you.

    • Matthew Woodward
      July 13th, 2017 at 11:03 am

      No worrys Eka

  225. Faheem

    Awesome post, I never saw SEO detailed post like yours. I have bookmarked it and will refer from time to time to avail free services although I am big fan of Moz.

    Thank you so much for sharing :)

    • Matthew Woodward
      July 13th, 2017 at 10:42 am

      Glad you enjoyed it

  226. roshni

    thanks…it helps a lot…..

    • Matthew Woodward
      July 12th, 2017 at 4:57 pm

      No problem!

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    • Matthew Woodward
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      Thanks :)

  228. Michael Curry

    Thanks for taking the time to research theses tools.

    • Matthew Woodward
      July 12th, 2017 at 1:54 pm

      No problem Michael!


    This are very helpful tips. Many of them are used every day

    • Matthew Woodward
      July 11th, 2017 at 4:53 pm

      No problem :)

  230. medicomart

    It amazing tools share in this article so really thanks to this post i am using this tools in my seo work.. Thanks to this post…

    • Matthew Woodward
      July 14th, 2017 at 8:16 pm

      No problem :)

  231. Amanet Auto

    WOW! is a very good and infor. artical, tnx matt. for your effort.

    • Matthew Woodward
      July 17th, 2017 at 3:49 pm

      No worrys Amanet!

  232. Neelam

    Hi Matthew I am unable to understand the performance of search console as it gives total wrong kw position. it shows good hopes by showing ur kw in good places when the actual kw is not in the space even. I know exact is not possible but it should at least give average position correct.

    Secondly CAN i RANK is not free for even one website. It just give certain searches free, but surely this tool is nice.

    • Matthew Woodward
      August 4th, 2017 at 2:07 pm

      Can you give me some screenshot sof what you mean please?

  233. Steven W

    Hi Matt, just wanted to say thanks.Been scouring the web for months for certain SEO help. Found exactly what I was looking for in three of the first articles I read on here. Incredible info. Appreciated.

    • Matthew Woodward
      August 3rd, 2017 at 2:29 pm

      No problem Steven!

  234. Rajesh

    Hi Matthew Thank you for the list of free tools, btw I love open link profiler the most.

    • Matthew Woodward
      August 8th, 2017 at 10:15 am

      No problem Rajesh

  235. Johnny carson

    Woow Matthew i read many blog about free seo tool but your this blog is really very helpful for everyone .. ! Thanks for sharing such a useful information with us .. your blog is outstanding because other blogger just given list of seo tools but in your blog you share all information about each tool with images. Because of images its easy to understand !! hands off !! i bookmarked your this website and will be follow you everyday !

    • Matthew Woodward
      April 12th, 2018 at 5:23 pm

      Awesome thanks Johnny!

  236. johnny carson

    Very helpful information about seo tools thanks for sharing with us.

    • Matthew Woodward
      April 3rd, 2018 at 9:03 am

      Hi Johnny, thanks for reading, I am glad you found the post helpful

  237. Gustavo Mirabal

    Its not my first time to pay a quick visit this website, i am visiting this website dailly and take pleasant data from here every day.

    • Matthew Woodward
      April 3rd, 2018 at 8:56 am

      Thanks Gustavo for all your visits, see you again soon

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      Thanks for the recommendation :)

  239. pushpender kumar

    Hello Matt, It Is Surely A Great List Of Free SEO tools Which Is Going To Help Many New Bloggers Just Like Me.

    • Matthew Woodward
      April 3rd, 2018 at 8:51 am

      That’s the idea, have fun

  240. dialova

    Hi Matthew, thank’s for this information, This are very helpful tips

    • Matthew Woodward
      April 3rd, 2018 at 8:47 am

      No problem, hope you put them to good use

  241. lara

    this is nice

    • Matthew Woodward
      April 3rd, 2018 at 8:13 am

      for sure

  242. Anna Jean

    Nice reading your post. I remember when I was just a beginner, I keep reading and reading some tutorials about those tools but sometimes I forgot and miss something (but of course I have learned). Until I try to apply using it, there I started to learned and understand fully how the process and the uses of the tools. Google have a lot of stuff to learn. Thanks again

    • Matthew Woodward
      April 3rd, 2018 at 12:46 pm

      No problem Anna thanks for reading

  243. Masood Rayan

    Amazing! You have very much solve all my problem.Now I need to see which tools is good for me.Thank you soooo much :).( I had been searching/researching the right tools on Google but tons of result on Google baffle me and mine went bonkers)

    • Matthew Woodward
      April 2nd, 2018 at 3:12 pm

      Glad to have solved your problems Masood!

  244. Rohit

    Out of these SEO tools, if you wish to explore and go deeper.. google’s tools are best to use..

    Awesome post mate by the way..!!

    • Matthew Woodward
      April 3rd, 2018 at 12:42 pm

      Thanks very much

  245. Rajan Rai

    Nice Share

    Awesome Post Man

    • Matthew Woodward
      April 2nd, 2018 at 3:53 pm

      Thanks Rajan

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  247. Arif Hossain

    Thanks for sharing this tools list, I think if anyone wants free SEO tools, Google tools is best

    • Matthew Woodward
      April 3rd, 2018 at 3:12 pm

      No problem Arif

  248. Heath Jubb

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    • Matthew Woodward
      April 2nd, 2018 at 2:07 pm

      Cheers Heath :)

  249. Samantha Taylor

    Thanks very much for all the tips

    • Matthew Woodward
      April 2nd, 2018 at 1:55 pm

      No problem Samantha

  250. Mohammad Waqas

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    • Matthew Woodward
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      Cheers Mohammad

  251. mohamed

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    • Matthew Woodward
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      Cheers Mohamed

  252. vivek menon

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    • Matthew Woodward
      April 2nd, 2018 at 12:12 pm

      Hahaha, Hi Vivek, hope I haven’t tired you out too much, thanks

  253. angbuhang

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    • Matthew Woodward
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      Will do

  254. Larry Ellision

    Great…!! that’s great advice, I read and also saw your every post, nice artical very usefull your post Thank you so much for sharing this and the information provide.

    • Matthew Woodward
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      Hey Larry, thanks for reading

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    • Matthew Woodward
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      You are welcome, thanks for visiting

  256. Jignesh

    I have my classified website but i don’t haw idea for seo, after read your post going to try. good job .

    • Matthew Woodward
      April 2nd, 2018 at 9:38 am

      Trying is the only way you will succeed, thanks

  257. murat

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    • Matthew Woodward
      April 2nd, 2018 at 7:56 am

      Thanks Murat, glad you enjoyed

  258. Tony Herman

    Great post!

    I think some more emphasis on the technical aspects of a website would be good to mention. Optimized images, pages load speed, site structure, XML site maps, interlinking pages, canonical URLs and so on are elements that go a long way.

    These are things within the control of the website owner, so there’s really no reason to not pay attention to them and do all you can – to give your website every advantage possible.


    • Matthew Woodward
      April 9th, 2018 at 4:24 pm

      Hey Tony, thanks and I will consider your feedback :)

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    • Matthew Woodward
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      No problem

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      Hi Tanya, glad you found the post helpful, thanks for your thoughts I will certainly consider this

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      Hey Shena, I’m glad you like it :)

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    • Matthew Woodward
      July 18th, 2018 at 9:19 am

      Hope they are helpful for you.

  272. Neil Sheth

    Brilliant post Matt. It’s funny that there are soooo many tools available that are free but yet we automatically think we need a paid tool to get the best result. Google Console and Screaming Frog are two of my favourite.

    • Matthew Woodward
      July 24th, 2018 at 10:27 am

      Hey Neil, couldn’t agree more!

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