How To Start A Successful Blog In 90 Days Step By Step


If you want to learn how to start a successful blog, then I’m sure you’ll agree with me when I say this:

Starting a blog is confusing.

There are so many sites telling you what you should and shouldn’t be doing that you’re never too sure if you’re doing the right thing.

So, I want to help you find your feet. Because while there is no right way to start a blog, there are more effective ways to start a blog than the usual tactics you see.

In this post you’re going to get a complete walk through of how to make a successful blog in 90 days by focusing on the most effective methods of getting your blog off the ground and setting yourself up for long term success.

What You Will Learn

  • How to start a successful blog in 90 days
  • The importance of blogging with a goal in mind
  • How to give your audience what they want
  • The most effective ways to generate traffic
  • How to monetise your site instantly

How To Start A Successful Blog Quick Start FAQ

Writing about starting a blog is a huge topic. This post could easily be a 10,000 word eBook, if not the basis of a whole niche site on it’s own.

That means that along the road I’ve had to make sacrifices to what does (and doesn’t) make the cut. So you can consider this article the-

  1. No fluff
  2. Filtered
  3. Need-to-know
  4. Ultimate

Guide to the first three months of your blogging career. Everything you are about to read is essential to your success.

That being said if you’re reading this and you are an absolute beginner, then this section is a simple quick-start FAQ to answer some of the most common questions you might have about blogging.

If you’re more experienced with blogging then feel free to skip this and move onto the next section, “Getting Started”.

How Do You Choose The Right Niche?

Only you can really answer that.

There’s a lot to be said for blogging about a niche that you’re immersed in or passionate about.

But there is also the method Jon Morrow recommends which is:

  1. Google search the niche you’re thinking about
  2. Look for blogs with over 10,000 followers or subscribers
  3. If you can find more than five of these blogs, you’re in a good niche
  4. If you can’t, try a variation

Competition is good in blogging; because it means people are interested and are readily looking for blogs like yours.

Where Do You Get A Blog?

There are loads of free hosting services and places to get a blog. But my recommendation would be to get a self hosted WordPress blog.

You can get completely setup for around $2.50 a month which will give you everything you need to get started including a domain.

Many would be new bloggers make the critical mistake of using a free blog which is very limiting. For the sake of how much it costs, it’s better to do it right the first time.

Do You Need A Design Budget?

Yes and no.

If I’m brutally honest, I’m not a fan of blogs that don’t take pride in their appearance and the user experience. So I feel that at least having money set aside for a good mailing list and a decent WordPress theme is a minimum.

But there are blogs all over the Internet using free themes and mailing lists that have a following – and have sold for good money on Empire Flippers.

So, it completely depends on your end goal and the amount of money you have. If you don’t have a budget, don’t fret. If you do, use it wisely.

But your design doesn’t have to be pretty.

In fact, Survival Life found that their conversions went up when they scrapped their pretty design and used an ugly one. Which throws conventional wisdom right out of the window, doesn’t it?

Matthew Woodward Note: You can download my theme here.

Do You Need To Be A Good Writer?

You don’t need to be Stephen King to write a blog. But you do need to make sure that what you write is:

  1. Easy to understand
  2. Free from typo’s
  3. Relevant to your subject

If you’re not sure about your writing skills, make sure what you lack there is made up for with epic knowledge about your subject.

Matthew Woodward Note: My grammar is absolutely terrible, so don’t stress too much about that. I get complaints about it all the time!

How Do You Start A Mailing List?

A mailing list is one of things you just need as an online marketer – and if you’re a blogger, that’s what you are – so the sooner you can set this up, the better.

There are two places I’d recommend you start:

  • Aweber: If you do have a budget get one of their mailing lists. They have a bunch of customisable options which make life (and design) easier.
  • MailChimp: If you don’t have a budget, MailChimp has no-frills email lists that will work wonders until you do have a budget.

Once you choose your provider, just follow their integration methods and put it in a super-accessible place on your site.

Matthew uses Aweber on this blog and has shared his full strategy & email marketing examples with us.

What Do You Do If You Don’t Understand SEO?

Psst! Want to know a secret?

I don’t know that much about SEO either.

That’s why we have wonderful people like Matt to show us how. And he has a load of tutorials you can follow to help get better at it, too:

Matthews SEO Tutorials

But, if I’m honest, get the basics of SEO by using a plugin like Yoast and with some basic keyword research you’ll see a lot of results that you can build on at a later date.

Matthew Woodward Note: I started this blog as an experiment to see what happens if you ignore SEO. Turns out ignoring SEO is great!

Is It Essential To Drink Coffee?

It’s not essential; just highly recommended.

Go through this FAQ as many times as you need to make sure you’re happy with everything and are confident you’re ready to move forward.

If you are, let’s jump onto the next section…

Part #1: The Gut-Check

At this point I’m going to assume you’re okay with everything above and that you already have at least a WordPress hosted blog ready to rock and roll.

If you don’t, do that now.

If you do let’s get started…

Set A Blogging Goal

In order to start a successful blog & actually be successful – short term and long term – you need a goal for your blog.

That is, something you want to achieve with your blog that you can use to measure your success.

So let’s start by setting a goal for the end of these three months.

Now your goal is completely personal to you and the niche you’ve chosen. It’s also really dependant on how far into your blogging journey you are.

But if this is your first rodeo, I have one piece of advice for you:

Don’t set a money focused goal.

Although money is a great way to measure your success (I mean, just look at Matt’s monthly round up’s) when you’re first starting out it makes you blog with the wrong end-goal in mind.

Instead of connecting and adding value to your audience, you focus more on padding out your wallet.

It also means that if you don’t make your first $1 in your first few days, you’re likely to quit.

Instead set a goal around growth:

Because when all of these elements grow, they eventually lead to money in your back pocket – and you’ll learn more on how to generate income later.

Once you’ve set your goal, write it down and keep it somewhere that you can see it. Not only for motivation, but because it will help you make better decisions down the line too.

Manage Your Expectations

Blogging is amazing.

It gets you out of the bed in the morning; it makes you view the world differently and it’s the source of many great things in life.

But…manage your expectations a little.

Building a blog takes time. It happens gradually and then suddenly. You can go weeks or months with no real results and then…BAM! They call come flooding out of nowhere.

Have your goal and have ambition, but don’t be upset if you’ve tried your hardest and have fallen a little short.

To paraphrase Walter White, “You’re in the Empire Business”.

Part #2: Creating Content

Content is the heart of your blog.

Without it, well…you don’t have much. It’s the reason people come to your site, it’s the reason they stay and it’s the reason they sign up to your mailing list.

Forget traffic; forget link building; forget conversion rates – content is the most important part of your site. Everything else revolves around it.

But in your first three months is where content is usually a little, well…sketchy. While you don’t have to be the worlds greatest writer, your content needs to be of a certain standard.

It’s important, then, that you create content that your readers want to read and share.

Creating good content comes down to:

  • Understanding your target audience
  • Going to depth
  • Having a predictable posting schedule

All of which you’re going to learn how to do, right now-

Understanding (And Writing For) Your Target Audience

A lot of bloggers start by jumping head first into their topic, without thinking about who they’re writing for:

Don’t be one of them.

Because, if you take the time to understand your reader, the results you get – traffic, subscriptions, social shares – will be much better than if you just get your head down and write.

Let’s look at the example of Canva’s Design School Blog:

canvas design school blog

At the end of 2014 their blog was doing, well…alright. They were getting six-figure traffic, but that was to be expected for a platform as big as theirs.

But someone in-house noticed that their blog wasn’t really being engaged with and there was a gaping hole that was just dying to be filled.

So, they took to researching their target audience. What content they wanted, how long they liked their posts, when their audience were around to read their posts.

And in just three months they managed to:

All by simply taking the time to understand their audience better and create the content they were looking for.

How can you replicate these results for yourself? Well there’s two quick steps you can take:

Step #1: Find Out Who Your Competitors Are…

If you’re in a profitable niche your blog will have competitors. And they’re a great place to start looking at who your own target audience is.

You can find these answers with a quick Google search:

competitor research width=

Or you can use a website like BuzzSumo to find hot content and sites on your chosen topics:

buzzsumo competitors

And if you want to go really in-depth, you can even click the ‘View Sharers’ link on BuzzSumo and look at other content people have shared too:

finding people that are engaged

Step #2: Steal Their Posts


Did I just tell you to steal someone’s blog posts? Yes I did. But not in the way you’re thinking.


Originality online will be the death of you. Mostly because you’ll burn yourself out so much trying to be original – and have original ideas – that your blog wont be sustainable.

But your audience are also looking for familiarity: topics, trends and conversations they know they want to read (or talk) about.

For example, take a look at the Internet marketing niche. There are only really four types of post:

  1. How to get more traffic
  2. How to convert more readers
  3. How to reach more people
  4. How to make more money

The rest is all down to the angle you take on each of those topics. But, back to stealing content

This is called the Skyscraper Technique and it comes from the wonderful mind of Brian Dean. Basically, you’re going to:

  • Find your competitors highest shared content
  • Rewrite, improve and change them to fit your audience

Now I should point out that you aren’t just copying and pasting their content and putting it on your blog.

You should rework and improve it so that it fits your audience and is even better than it was before.

It’s All About Value

Have you ever been to NicheHacks?

Their owner, Stuart, has one mantra when it comes to creating content:

“Does it add value to my audience?”

That’s why the average length of post on his site is 4,000 words and almost all the content – with the occasional exception – is made through the Skyscraper Technique I just mentioned.


That way he knows his audience is always getting exactly the information they want, need and will share. And it’s the main reason he’s managed to build a massive (almost 10,000 at time of writing) mailing list in less than a year.

You should adopt the same mantra too.

Every post you write – whether using these methods or not – should add an incredible amount of value to your reader and be actionable straight away.

The rest, as they say, is up to you.

Going To Depth

What do I mean by depth?

Put simply I mean:

Make your point, then go deeper. Then, go deeper again.

On the Internet there is a lot of fluff. That is, sentences that are filled with words that don’t really mean anything.

Like if you’ve ever sat in a corporate meeting and they tell you to do, “Blue Sky Thinking” or use the word “Synergy” seven times. And they’re mainly used by bloggers who assume their audience knows as much as them.

They don’t.

If they did, they probably wouldn’t be reading your blog, would they?

Let’s use a fictional example so you can see what I mean:

“Visual content is great for getting social shares”

Okay, cool. Great information. But what does that do for you as a reader? Not much. So let’s expand it:

“Visual content – such as videos and images – is a great way to get more social shares”

That sheds a little more light on it, because now you know what visual content is and what it looks like. But it could go to much more depth still, so let’s try it:

“Visual content – such as videos and images – is a great way to boost social shares when attached to a tweet”

Excellent, now we’re getting somewhere. We’re lifting the fog and starting to see the real value in that sentence. And, for some blogs, this would be enough depth. But if you truly want to be a stand out blog, I’d take it even further:

“Visual content – such as videos and images – is a great way to boost social shares when attached to a tweet. In fact, research suggests you’ll get 150% more retweets than just a plain-text tweet.”

See the difference? You’ve taken a sentence that sounds like it adds value (but actually doesn’t) and turned it into a sentence that your readers could use, understand why they’re using it and know what results to expect.

The same applies to any niche, whether you’re teaching people to bake a cake or ride or horse.

The So What Test?

After you’ve written a sentence ask yourself the question, “So what?”.

As soon as you do this you’ll start to identify which sentences are adding value and which ones are flabby.

Because when you ask yourself the question, suddenly all the wasteful parts of what you’ve written rear their ugly head and you can’t get rid of them until you’ve expanded – or removed – that sentence from your article.

This is by far the simplest and most effective way of getting rid of flabby, unwanted sentences; unless you want to pay for an editor.

Matthew regularly removes upto 30% of what he has written during editing, finding shorter ways to say the same thing without losing value.

Create A Posting Schedule

Okay I’m going to come right out and say it:

There’s no perfect posting schedule.

Some Guru’s will have you believe that you should post at X, Y and Z time. And there are those who tell you to post 20 times a day.

And there is the statistical approach, like Dan Zarrella research, that tells you the optimal times to post and share across the board.

But to h*** with all of that.

You’re the captain. This is your ship. And you’re going to plot the best d*** course that you can think of.

However you should keep the next few ideas in the forefront of your mind as you go about it:

Make Sure You Can Stick To It

I once tried running a blog that needed me to post five 1,200-word posts a week. Because, well…it seemed like a good idea at the time.

I burnt out within the first two weeks, because I couldn’t get ahead of myself. I didn’t have enough time to do it and it was never sustainable.

Don’t get caught in that trap. If you can only post once a week, only post once a week. If you can post 10 times week, do it. Just be sure it’s a schedule you can stick to.

Be Predictable

James Clear and Chris Guillebeau are two bloggers who have used predictability to their advantage.

If you tune into either of their blogs on a Monday or a Thursday, you’ll find a new blog post. Because their schedule is set in stone and they never miss a beat.

I’d recommend – at least to begin with – that you do the same. Find days that work for you and post on them. Do it like clockwork, week after week after week.

Because as Seth Godin said,

“Showing up every day […] gives people a hint as to what it is you’re actually trying to accomplish.”

Once you have a predictable schedule, you can start listening to your audience and adapting your schedule to fit them and their needs.

Always Have A Post In The Chamber

Write more posts than you need.

There is no worse feeling as a blogger than missing a post and letting your audience down. Even if you have the best reason on earth, it still feels crappy.

Write an extra post and keep it in your back pocket for a rainy day, just to be safe.

Okay, so that’s content covered. Let’s move onto the most valuable topic on the whole of the Internet – traffic.

Part #3: Getting Traffic To Your New Blog

Did you hear that?

That was everybody else reading this post breathing a sigh of relief because they finally made it to the traffic section.

Traffic is an important part of the blogging puzzle, because you need those people on your page for your blog to have any impact on people. And it’s by far the hottest topic in Internet marketing.

And if you have a new blog, well…you’re going to need it.

But before I dive right into it, I want to bring you to an important strap line from KissMetrics:


That’s right; people pay you, not page views. So for your first three months we’re not going to look at volume of traffic, we’re going to look at quality.

Because it’s better to attract less people who will actually buy from you, than more people who wont.

Let’s look at how to get quality, sustainable traffic…

The Four Methods Of Getting Quality Traffic

There are four always effective ways of building traffic to your blog:

  1. SEO
  2. Guest Blogging
  3. Distribution
  4. Podcasts and Interviews

But I’m going to focus on just two of them: Guest Blogging and Distribution.

These are – from my experience and the experience of the blogs I write for – the two most effective ways to start building traffic to your blog in the beginning.

The Art of Guest Blogging

In recent months you might have seen a rise in people throwing their laptops in the air and screaming:


At the top of their lungs. But it’s not, don’t worry. It’s still one of the most powerful tools you can use to grow your blog. You just have to know how to do it right.

And luckily for you, I’m (literally) a Pro.

If you’re not sure what Guest Blogging is, it’s what I’m doing right now. Putting your content on someone else’s site, so you can tap into their audience (and traffic streams).

Let’s look at some of the benefits of it:

  1. Traffic
  2. Authority
  3. Network
  4. Subscribers

And they’re all benefits your blog could use, aren’t they?

Well let’s look at how you can do it then.

Finding And Contacting A Blog

Earlier you made a note of all your competitors, didn’t you? You found them and made a note of their high performing content.

Those are the blogs you’re going to with.

Take a look around their site and look for a ‘Contact’ or ‘Write for me’ page:

Matthews write for me page

If you feel a little intimidated by writing for these bigger blogs – which is normal at first – just work your way through your list of competitors until you find one your comfortable with…and then work your way up again.

Once you’ve done that, you need to come up with some content ideas.

Skyscraper It…Again

If you want content that’s definitely going to get you featured, come up with some topics or ideas using the skyscraper method we spoke about before.

Just be sure the post you’re re-working isn’t one that’s already on their site.

Pitching To Blogs

This is the make or break of getting featured on someone else’s site.

Much like the first 10 seconds when you walk into a job interview, this is where the person you’re contacting decides if you’re a good fit for their blog, or not.

So, no pressure then?

Luckily pitching to a blog is super-simple:

  • Use an honest headline: Guest post opportunities?”
  • Explain who you are and why you’re writing: “I’m James and I’m writing to see if you have any space in your calendar for guest posts?
  • Share your content ideas: “[X] Reasons You Should Do [Y] For [Z]”
  • Sign off confidently: “Thanks for your time and I look forward to hearing back from you”

Which gives you something a little like this:

email draft

Warning: Have Something On Your Blog

Don’t make the mistake of writing to a blog without anything on your blog for them to look at.

That doesn’t have to be blog posts mind you. It could be a:

  • Landing page with sign-up form
  • Landing page with free eBook download
  • Under construction page
  • Bio or Portfolio page

Just be sure there is something there, on your own site, that says “Hi, I’m here…and I’m serious about this”.

setting up your successful blog

If You Get A Spot…

Okay, it’s not a question of if; it’s a question of when.

When you get a guest post spot, you want to make sure it’s the best quality work you can produce and that you go above and beyond what you’d normally write.


Because you want this persons highly engaged audience to fall in love with you, so that you get comments like this:

engaging reader comments

And it puts you in a good position for people to want to click back through to your site, check out your blog and maybe join your mailing list too.

Also go the extra mile to:

  • Respond to comments
  • Distribute the post

Not only does that keep the blog-owner happy, it gets you as much exposure as possible too.

Once you’ve done all of that: wash, rinse, repeat until you start getting a solid flow of traffic.

Content Distribution

This is the phase after you’ve written and published your blog post. And it’s where the life of your blog post really begins.

When you’re at the start of your blog you have to do a lot of your own legwork to get traffic. Because, well, people aren’t just going to come to your blog just because it’s there.

You have to go out there and get them to come to your blog.

That’s where distribution comes in.

Now – much like everything else to do with blogging – this depends on you, your niche and your audience.

For example, if your blog is based in an Arts and Crafts niche, you might be better suited to Pinterest:

Pinterest content distribution

While if you have a blog in the sporting niche, Forums and Facebook Group’s might be your best way of distributing content:

People to follow and share with

This comes back to what we spoke about a few minutes ago about knowing your audience, understanding them and building around them.

This stage is worthy of a post in itself – and we still have a lot to cover – so instead here is a thorough, wonderful guide from the marketing team at Onboardly on how to distribute your content from start to finish:

Part #4: Monetising Your Blog

The final part of all of this – and one of the big drivers to starting a blog – is making money through it. Although this shouldn’t be what your goal revolves around, it’s a nice option to have.

Because who doesn’t like money, right?

Now there are lots of ways of monetizing a blog – but we’re focusing on the first three months and what’s most effective.

So where should you start?

We’re going to look at three methods so you can hit the ground running and monetise from day one:

  1. Product Reviews
  2. Amazon Affiliates
  3. Your Own Products and Services

Note: The results for each of these will depend on your niche, but they should be applicable to any and all niches in one form or another. If you’re stuck, use your imagination (or ask for help in the comments).

Product Reviews

This is probably the easiest way you could monetise your blog. And, you could start doing it within minutes of setting up your blog.

product reviews

There are people in your niche with products to sell, who could use your help to sell them.

Some of them will pay you to write a lovely little review about their product and get all your readers (no matter how many that is) to buy into their product.

Or, they will do it as affiliate sales. Where for every unit you sell, you get a percentage of the full price.

You can either ask around your favourite blogs and see if they have any affiliate schemes. Or, you can sign up with Clickbank and get yourself hooked up straight away.

Amazon Affiliates

Again this is a crazy simple way to create an income on your blog. All you need is an Amazon Affiliate account – you can get that here – and a PayPal account.

Amazon associates

The products you can sell are endless, but they do need to be relevant to your niche. But you can sell:

  • Books
  • Industry specific products
  • Quirky and novelty goods
  • Blog post specific products

Among pretty much anything that fits your niche and what you’re blogging about.

Easy to set up. Easy to do. And a nice little money spinner if you play it right with content.

Your Own Products And Services

Is there something you feel you can bring to the table better than any of your competitors?

Turn it into a product.

Whether it’s:

  • Freelance consulting
  • Coaching
  • Mentoring
  • eBooks
  • Video Courses
  • Freelance Services (Like writing)

You have scope to create a product or learn how to create a membership site that people will buy, use and tell all their friends about.

It also adds a level of credibility to you (and your blog) if you’re willing to put your abilities to the test and deliver them to your readers.

Ready? Set…Blog!


You’ve made it to the end. How do you feel, alright?

This has been an epically long post and there is a lot of information for you to take in. And, you might need to bookmark it and come back to it a couple of times over to get everything done.

But I hope you’ve learned exactly how to start a successful blog and make money in the next 90 days!

Either way, if you follow this system your first three months will set you up for long term blogging success no matter what your niche is.

How To Start A Successful Blog

  1. Setup your domain name & hosting.
  2. Write down a list of blogging goals.
  3. Create awesome content that engages your audience.
  4. Get quality traffic to your blog with SEO, guest posts, interviews & podcasts.
  5. Monetise your blog with adverts & products.

How To Become A Successful Blogger

  1. Forget about making money and focus on helping people.
  2. Your first goal should be to get 100 subscribers.
  3. Create relationships with other bloggers in your niche.
  4. Be active in niche forums/Facebook groups.
  5. And the biggest secret? Stay consistent.

If you need help setting up a blog, Matthew has a detailed video tutorial for you.

101 Responses

  1. Mohanraj S

    Next time when a new person asks me How to start and run a successful blog, then I can throw this blog post to him :)

  2. james

    I am learning right now blogging and this is really good guide.Thank you so much such a detail strategy.I am going to use skyscraper technique. I really like the idea. One thing i need to ask , do you make any specific do work like keyword reaserch in google adwords ?

    Thank you

    • Matthew Woodward
      August 18th, 2015 at 1:48 pm

      When it comes to starting out your blog I find that its better use problems as keywords from researching your niches forums

  3. FreddyGandarilla

    Wow what an epic blog post James!!

    My hat’s off to you buddy! :)

    You shared the most important tips to build a successful blog online, is just 3 months or so.

    I agree with Matthew’s zero link building experiment – when you just focus all of your energy on high quality content, the search can only love you for that!

    The reason would be, because you are focusing on the User Experience. And, it is very obvious, that the search engine’s main priority is THEIR User. Right?!

    That is why Google, for example, tends to love those blogs that are sharing very unique, valuable, and epic content for their users. I mean, why would the search engines not love those blog posts?

    But, of course, those type of blog posts still need a big push. You still need to build up the traffic flow to them, so they can start getting recognized online and a lot of people share them, talk about them, and link back to them (naturally). I think those are the best type of backlinks you can get! :D

    I also agree that you are the captain of your on blogging ship and that you need to come up with your own blogging schedule to follow. I have met many successful bloggers online (including Matthew), who have built their blogs with 2 – 4 blog posts a month.

    That goes to show you that publishing too often is not always a smart idea. And you know what, I used to think I had to blog daily to build a successful blog online – I was dead wrong! haha

    When you blog too often, that only lowers the quality of your content. In my opinion, of course.

    Anyways … I really enjoyed this epic blog post man!

    You should turn it into a pdf as well! … just a thought :)

    Thank you James and Matthew for this valuable post on building a successful blog online!

    Keep up the awesome work guys!!

    Cheers! :D

    • Matthew Woodward
      August 18th, 2015 at 1:46 pm

      Very wise words Freddy :) How is you blog going?

      • FreddyGandarilla
        August 18th, 2015 at 6:26 pm

        Thanks Matthew! :D

        Everything seems to be going on the right direction!

        I have learned a lot on blogging, this year. I have learned a lot from you too. So thank you man!

        I have been following your zero link building experiment. I focus more on creating epic content and promotion now. It seems to be working very well. ;)

        • Matthew Woodward
          August 19th, 2015 at 3:51 pm

          That is great to hear – the only way from here is up :)

  4. Sue Anne Dunlevie

    Great post that tells the real deal about blogging! This is just what I teach my clients and readers.

    Great spot-on advice in an epic article.

    • Matthew Woodward
      August 19th, 2015 at 3:51 pm

      Thanks Sue!

  5. Antonio Matos

    Hi Matthew,

    What could I say you did again, amazing article is one area that if anyone who is interested in starting there blog sure come here and read this article, and why not learn from the best.

    I do feel it does take work and many people today what everything too fast. One important area, is learning from your mistake and learn from them. I know for sure I need to come back again and read this article.

    So Matthew thanks again and have a great day.

    • Matthew Woodward
      August 19th, 2015 at 3:51 pm

      It takes a whole bunch of hard work and determination, which 95% of people that read this article will not be willing to apply to their own success.

  6. Ron Piper

    Awesome post. When you’re trying to best understand your target audience and where they hang out online – do you have any tips for figuring this out? e.g. key survey questions or where to look?

    • Matthew Woodward
      August 19th, 2015 at 3:50 pm

      go to Google and type in [niche name] forum

  7. Amaechi

    Matthew you just nailed it all in this epic post of yours. Anybody who is serious about blogging should know that is a serious business and as such, if one is not serious with it, wao, there’s no two ways to it. Get serious with by following this type of down to earth guides from people like Matthew or remain a mediocre.

    Matthew, I’m saying a very big thank you on this eyes opener, will definitely do something about it. Thanks again.

    • Matthew Woodward
      August 19th, 2015 at 3:49 pm

      No problem Amaechi, I wish you success :)

  8. Joseph Ho

    what a great post! I enjoyed reading it even though i am not new to blogging.

    • Matthew Woodward
      August 19th, 2015 at 3:49 pm

      Always be learning :)

  9. Harendra

    Hi Matt, what a deep description, i am sure this is best post for, who want to start blogging.

    • Matthew Woodward
      August 19th, 2015 at 3:48 pm

      Glad you enjoyed it

  10. Diego

    Hello Matthew

    I write about international transport and trade in my own blog.
    I want to start to monetize teaching others about how to import merchandise, using foreign affiliate sites like Ali Baba, aliexpress, etc, where they can see products they can import, and at the same time I get a comission as affiliate.

    Do you think it’s better to open a new blog for this, or mix it with the blog that I have?

    Thank you very much in advance.

    • Matthew Woodward
      August 19th, 2015 at 3:47 pm

      You should make all of those things into products then use the current blog as a lead generator for those funnels

  11. John Maduka

    Hi Matt
    This is a great quick-link of building a profitable Blog. . If Only i have this information at hand before Setting-up Blogging Lane ( My Blog ) i could’ve hit the Road-map right away .

    still yet, is never too late . . which i can always amend to stay on the ongoing trend .

    The areas that i need much improvement is on SEO, Guest Blogging and Distribution – But i pray with time to recover all.

    I’ve just signup for your newsletter so i won’t this type of huge posts next time!

    Thanks for sharing

    – John Maduka

    • Matthew Woodward
      August 19th, 2015 at 3:41 pm

      The most important thing above anything else, is hard work and sheer determination. There isn’t a tool, roadmap or product on the planet that can give you that.

  12. Stuart Walker

    Thanks for the mention and kind words Matt, appreciate it. Great post.

    • Matthew Woodward
      August 24th, 2015 at 1:59 pm

      No problem Stuart keep rocking it :)

  13. Raza

    Great blog post. Here’s what it boils down to:

    -Create long content (greater than 2000 words; list posts work well)
    -Mention lots of other bloggers in those posts (then email them telling them you mentioned them and ask if they can share)
    -Once you have a relationship with them ask if you can write a guest post for them
    -Include images if you can

    Execution is everything.

    • Matthew Woodward
      August 24th, 2015 at 1:55 pm

      You got it :)

  14. Anes Amrani

    I really like the structure of the posts published in your blog Matt I have been a fan since 2012 and each and ever post of your blog are structured in a way that catches the reader’s eye (lil intro – what you will learn bullets – and then the no fluff content) which really explains the nice avg minutes people are spending reading your blog and the extremely low bounce rate you have I am truly learning from your progress buddy keep it up :)

    • Matthew Woodward
      August 24th, 2015 at 1:54 pm

      Thanks Anes, those are very good observations :)

      • Anes Amrani
        August 25th, 2015 at 5:08 pm

        my pleasure buddy :)

  15. Chaiyapat C.

    I do follow you every post. And will get anything from you to make my blog soon.
    Thanks For sharing.

    • Matthew Woodward
      August 24th, 2015 at 1:52 pm

      Glad to have you on board :)

  16. Yordi van Dijk

    Great post Matthew,

    You went great into detail here, while keeping it very easy to understand for people. Gonna recommend this post to my readers ;)



    • Matthew Woodward
      August 26th, 2015 at 11:08 am

      I can’t take credit for that :) Thanks Yordi!


    Hmmm, you left me wondering if you’ve done any posts on Speed Blogging? It’s kinda a quicker version of Skyscraping and seems to be taking off.

    May I should write one myself.

  18. Rao

    Thanks for the wonderful tips… Mattew i’m running a site and now rankings are stable almost 400 keyword are at first page but i don’t know what kind of seo activities should i adopt to retain my rankings.

    • Matthew Woodward
      August 26th, 2015 at 10:52 am

      I would start with a full on site audit

  19. Kim Willis

    Another epic post on Matthew’s platform. Thanks James for your contribution. I loved all of it. Even though I’ve had a blog for years its not until recently that I finally decided to commit to blogging as a vocation, rather than simply a self indulgent extension of me.

    Regarding guest posts, how do you land a guest spot if you’ve got a new blog and have no credibility, with little or no comments, shares etc?

    One again thanks James and Matthew

  20. Asif

    Such an honest and to the point post. I have been doing the SkyScrapper technique from so long but didn’t know someone already named it SkyScrapper.(though I read Brian’s original post when he published it on his blog)

    What I actually did was, take a complicated post, (mainly about something that was in news), then write a simple post explaining about that topic, like, what it is, and why it is in the news and not just news reporting.

    It worked very well for me because there are so many people who will be wondering why is that thing in the new in the first place.

    Okay, I’ve got 5 more tabs opened from this post so I’ve gotta read them too. Once again, a very nicely written post. You’ve earned a follower today :-) (hint: me)

    • Matthew Woodward
      August 31st, 2015 at 9:46 am

      That’s a great twist to things and I believe that kind of content is needed for the Facebook generation

  21. طراحی سایت

    website is good

    • Matthew Woodward
      October 7th, 2015 at 8:50 am

      Thanks :)

  22. Myob

    Sorry to sound pessimistic but if this was 2009 I’d be very excited about starting a blog!

    Your blog is exceptionally brilliant, a real rarity online for me, but you got in there before the blogging gravy train rode away!

    As well you have dominated youe niche in such a way it doesn’t matter who start a blog, when food needs to be put on the table, we just don’t have 4 years to build authority.

    I hope I’m wrong but unless you have been fully established for years, blog readership have declined over last 3 years and newer blogs just hardly even have comments.

    Nonetheless Matthew, your blog is the best in online marketing strategy and seo :-)

    • Matthew Woodward
      October 19th, 2015 at 9:42 am

      That is a very defeatist attitude borderline excuse. As a blogger with a bit of authority I get people asking me/showing me/telling me things all the time and I see blogs in all kinds of niches go from nothing to success in short spaces of time.

      Let me remind you that this blog made $605.28 in month 1 and then $4,066.88 in month 2.

      And if your not willing to invest time building influence and authority online for your business, you are going to continue to struggle to put food on the table. Stop making generic blanket excuses as to why you cant start a blog.

      • myob
        October 19th, 2015 at 3:25 pm

        slightly less courteous response than I anticipated but yeah ok thanks for replying

        • Matthew Woodward
          October 19th, 2015 at 9:12 pm

          I’m not interested in courtesy I am interested in success and hard work and in my position I hear it from all angles, I’ve got no time for reasons why something can’t be done and you shouldn’t either.

          • myob
            October 20th, 2015 at 12:04 am

            Shocking! I actually thought you have a level of professionalism that matches your excellent blog!

            Worse still you think its great for your business ego to undermine my point, whether right or wrong!

            Even worse I actually complimented you and simply made a point of my opinion!

            You actually believe its cool to belittle someone for having a point of view that opposes your view?

            All I wanted was for a response…I’m not your example to humiliate and putdown!

            But what you care…its all about success, money and s**** professional customer response, right?!

            When someone gives a differing opinion, most time its not to try to be right, but an opportunity to correct the prospect and provide an alternate solution…didn’t copywriting teach you this?! Maybe you should take a lesson on copywriting with customer response communication from Michael Masterson, Jay Abraham and Ray Edwards!

            Have an who if you want…there are many things to learn from Grant Cardone…undermining a point of view is another, besides, you should be far more educated on internet marketing to know an authority in your position still needs to act with a sense of courtesy….h*** i didn’t even start an arguement!

            Maybe you should contact #rosalindgardner on how to communicate to those with differing opinions!

            Anyway, still a good blog, just never thought you to be an ego, #disappointedmarketer

          • Matthew Woodward
            October 20th, 2015 at 10:36 am

            I didn’t undermine your point of view or belittle you, I am giving you a realistic view based on speaking to hundreds of people in your position this year alone vs your blanket statement that blogging is dead.

            I watch people go on to fail and others that go on to great success, I’m in daily contact with people that are just starting out and trying to improve their lives (take a look at the testimonials page for examples). There are only 1 difference between the people that succeed and the people that continue to struggle, which is how they choose to spend their time and you’ve already told me which group you sit in.

            So yes, you are 100% right, I could apply my copywriting skills to tell you what you want to hear and wrap it up in a nice way that ticks all of your emotional triggers that makes you feel all warm and fuzzy inside or I could give you straight down the line direct advice from the real world. It’s got nothing to do with opinion or ego or emotion, I’m a very direct person that has no time for excuses, if you want warm and fuzzy – you are in the wrong place.

          • myob
            October 20th, 2015 at 8:25 am

            Thanks for replying, pity not snark free but I’ll just ignore the smarny part and rake the good stuff from what you said

  23. Monika

    Bless you James!!! I’ve read it all, you kept by low attention span high :)
    thanks for the great tips on traffic and content, I will definitely apply them and hope they work! All the best for you, keep up your great job

  24. Ryan percy

    Whoaaa! That was really incredible guide Matt. I was wondering if you could help me with choosing affiliate marketing niche?

    Maybe give me some article links so that I can refer to some case studies.

    • Matthew Woodward
      March 1st, 2016 at 3:11 pm

      Make a list of things you are good at, things you are bad at and things you want to learn more about.

      Within those lists, is your niche.

  25. JB

    This is exactly the kind of thing I was looking for. I’m nearly a year into running my site and 3 months into being serious about it. Somehow I managed to do everything backwards, as I’m sure is common. I signed up for adsense and amazon affiliates and thought I was going to be rich when I somehow managed to make $11 in my first month despite only having three posts. As I said, I’ve had the site for nearly a year now and that $11 is all that I’ve earned. At this point, I’m focusing on writing content and marketing that content. I’m happy to see you provided better advice than the standard 500 word “write great content!” post.

    • Matthew Woodward
      March 5th, 2016 at 1:11 pm

      Yes many people do it backwards though so don’t worry, its normal stuff when you are just getting started!

      I see that people are so focused on the money they forget about everything else, usually register the domain, setup the site and publish the first post on day 1 then on day 2 they want to be number 1 in Google.

      Treat it less like a website and more like a business :) Consistency is king!

  26. Yvonne

    Really enjoyed this post – it recaps alot of my beliefs!

    • Matthew Woodward
      April 18th, 2016 at 11:56 am

      Now turn them into actions :)

  27. subhadip

    very helpful post . . Some great advice. I laugh as I realize how little I knew (and still don’t) when I wrote my first blog post 3 months ago. I feel like I could devote at least a week to studying and understanding each of the point advised above. I wish I hadn’t procrastinated starting for so long. Thanks for the helpful article.Thank you Matt.

    • Matthew Woodward
      May 4th, 2016 at 9:08 am

      Hahaha well that feeling never goes away, no matter how good you get :)

  28. Esther W. Fellers

    Another epic posts on Matthew’s stage. Much obliged James for your commitment. I adored every last bit of it. Despite the fact that I’ve had a web journal for quite a long time it’s not as of not long ago that I at long last chose to focus on blogging as a work, as opposed to just a liberal augmentation of me.

    As to posts, how would you arrive a visitor spot on the off chance that you have another web journal and have no validity, with almost no remarks, offers and so forth?

  29. Dweepayan

    extremely supportive post . Some awesome counsel. I chuckle as I understand how little I knew (and still don’t) when I composed my first blog entry 3 months prior. I have an inclination that I could give no less than a week to concentrating on and seeing each of the points exhorted previously. I wish I hadn’t procrastinated beginning for so long. A debt of gratitude is in order for the supportive article.Thank you, Matt.

    • Matthew Woodward
      August 18th, 2016 at 4:49 pm

      No problem Deepayan, may you have great success!

  30. Jim

    Can you give an example of googling your niche and finding blog with 10k followers. I mean I google parenting blog and it’s big brand sites or very low quality mom blogs. According to this I would need to find a different variation of parenting blog? Parenting is too narrow? Then fashion blogging there do seem to be a lot of blogs out there that are high quality. I also can’t find a lot of basketball blogs, but I know that basketball is like “music” in that it is extremely popular in pop culture.

  31. Shafiul

    I knew blogging is a good source of earnings. But I actually don’t know how this occurs. Finally I got the actual way of earning from blogging. I wish I will start blogging in no times. Thanks James Johnson. Continue sharing this kind of articles.

    • Matthew Woodward
      October 4th, 2016 at 10:46 am

      Please let us know how you get on!

  32. Md Nayeem

    Clearly a nice post providing very essential advice to grow up blogging career. I tried to be a blogger but I didn’t get proper guideline and ultimately I found matthewwoodward and I wish I can start now. Thanks

    • Matthew Woodward
      October 4th, 2016 at 10:45 am

      Work hard and you will reach your goal!

  33. Jody Heath

    I like your summary of internet marketing articles:

    1 How to get more traffic
    2 How to convert more readers
    3 How to reach more people
    4 How to make more money

    Couldn’t agree more.

    Sometimes, though, because it is such a competitive niche, I wander how much easier it would be to rank a less popular niche.

  34. Shiv Saroya

    Hi Matthew,

    Wow what a round up! Thanks for sharing my thoughts. A treasure trove of information here. Enjoying the ride, solving probs and building connections seem like fab ways to start a successful blog that becomes profitable over the long haul.

    • Matthew Woodward
      November 8th, 2016 at 10:15 am

      No worrys Shiv!

  35. Bhajan

    Thank you for giving some valuable tips to create a successful blog. I hope this will help me a lot

    • Matthew Woodward
      November 21st, 2016 at 8:45 pm

      No problem Bhajan!

  36. Daniel Nathan

    An epic read, but totally worth it. The main points are clearly laid out, and explained in a succinct way.

    Seems like I have a lot of work to do! But at least I know what it will take to start a successful blog now. Definitely bookmarking this so I can return to it later.

    • Matthew Woodward
      November 21st, 2016 at 8:37 pm

      Haha no problem Daniel :)

  37. Paulin Curlay

    “I’m going home after a long teaching career. I’m very interested in blogging and this post was extremely helpful. I am passionate about fashion, and hope to venture down that avenue in the blogging world. It is very overwhelming, but I feel I am up for the challenge. It’s nice to know there is support out there. You inspire me.
    I’ll keep you posted on my journey. Hopefully I’ll be in a fashion picture with you and friends at a fashion bloggers’ conference someday in the near future. Thanks so much!

    • Matthew Woodward
      December 13th, 2016 at 8:51 am

      Good luck on your journey Paulin, although you won’t find me at a fashion conference :P

  38. LH Louis

    Love this post, with these 4 strategies to promoting what other paid strategies would you recommend? I’m using Fb Ads and conversion is quite low but do receive tons of traffic however high bounce rate.

    • Matthew Woodward
      December 31st, 2016 at 2:01 pm

      I would focus on your bounce rate before sending more traffic

  39. Aana

    This is really awesome helpful post for beginners like me. Currently I am running VPN review site and earring good amount and PureVPN is doing awesome in terms of sales. :) After reading this post I’ll start tech blog.
    Thanks Matthew After your post regarding competitor analysis I really love this write up.

    • Matthew Woodward
      December 31st, 2016 at 1:56 pm

      No problem Aana, good work with the VPN site :)

  40. Abhishek Suneri

    Hi Matthew.

    You pointed it out correct–Anyone can start a blog, but to make a blog successful you need quality content and persistence.

    I really appreciate your idea of focusing first on traffic building than monetization.

    The idea of focusing of target audience is a life saving for any newbie blogger.

    • Matthew Woodward
      January 20th, 2017 at 8:45 am

      Yeah and a healthy dosage of hard work!

  41. Asad Zaman

    Thanks for putting all of these tips together. I think that it’s very important that you are aware of the time you want to spend on your blog and find the correct balance. It’s very shocking to see that we waste a lot of useful time and we could accomplish lots of things if we would spend it wisely. As a student, I find it hard to dedicate time on my blog. I don’t do it professionally, I have it as a hobby, but this year I wanted to start taking it more seriously and this post was very helpful :)

    • Matthew Woodward
      February 27th, 2017 at 10:46 am

      I hope you reach your success Asad!

  42. Sourabh verma

    Awesome tutorial i must say. Thanks for this, i will share your content on my social media for sure.

    • Matthew Woodward
      February 25th, 2017 at 8:57 am

      That’s very kind of you thanks!

  43. sourabh verma

    i am looking for a theme for my blog techmozz.com. confused among “Avada” and “Schema”. performance and SEO are priority. kindly help me choosing one

    • Matthew Woodward
      February 25th, 2017 at 11:14 pm

      I am biased MyTheme

  44. Janette Sullivan

    You have such a wealth of help here Matthew. Thanks.
    I had a Aha Moment with the 4 things that posts are about, and that was in a section about how to find good content and ‘steal’ it. Gold.
    Then you followed with advice to go deep, and ask So what… Those are only a small part of what is offered here, so I’ve bookmarked it, which I don’t do often.
    I’m also pleased that you are teaching not what you say, but what you do. Your site is evidence of that.
    Thanks for a great site. You’ve given me some work to do…

    • Matthew Woodward
      April 14th, 2017 at 9:05 am

      No problem Jan, glad to be of help and I hope it helps you to reach your goals

  45. Rahul Yadav

    Thanks bro for sharing these tips. I am new blogger so this is kind of stuff I was searching for..Its really going to help to become a successful blogger. Keep up the good work man. Surely come back for more quality posts

    • Matthew Woodward
      May 5th, 2017 at 8:57 am

      Thanks for your kind words Rahul!

  46. Bobbi Thomas

    Great post!

    Thank you for these useful tips.

    • Matthew Woodward
      July 14th, 2017 at 8:26 pm

      No problem

  47. sindhuja

    you are posting a good information for people and keep maintain and give more updates too.

    • Matthew Woodward
      July 12th, 2017 at 4:43 pm

      No problem!

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